1. What is identity theft? Why is this a problem in society?
Identity theft happens when someone takes "personally identifying information" such as a Social Security number, a driver's license number, or other information, and uses that information to commit fraud or other crimes.
2. What is phishing?
When an identity thief calls or emails you pretending to be someone else in order to get your personal information.
3. What is the advertising technique of Glittering Generalities? Describe this technique.
This technique involves using appealing words to sell the product. The implied message is that if you buy the item, you'll gain these appealing aspects. 4. What is Card Stacking? Describe Card Stacking and its use.
This technique involves advertising all of the good things about a product while ignoring the negative aspects of the product.
5. What is pretexting? How is this used?
This tactic involves obtaining your personal information under false pretenses.
Critical Thinking Questions
1. How are consumer buying decisions related to successful financial management?
If the consumer spends their money according to their financial plan it would be successful.
2. What are some of the strategies that you currently use to make consumer buying decisions? Do you think your strategies are helping or hindering your financial plan? Why? Are there improvements that you could make in your buying decisions?
If I need something I will focus on getting that item. I think it hinders my plan because instead of saving for a car I am spending the money on other things.
3. What are some of the ways to reduce your risk of becoming a victim of identity theft?
Be careful about where I am giving my information.
4. What are three different advertising techniques that sponsors use to encourage you to buy a product? Describe each technique.
Weasel Words: this technique involves the use of "positive words without actually really making any guarantee".
Endorsements: in ads with