Story of the film film is preceded by the introduction of the environmental problems that plagued the world today. This introduction is intended to give an overview to the viewers about the negative impacts caused by human activities that are less responsible for the stability of the environment in general. Then proceed with the analytical discussion about things that appear in and around the environmental issue, and ended with optimistic statements proposed to raise the confidence of the audience to carry out concrete actions for the earth.
In parts of the we can see about 50 leading scientists, thinkers, leaders, oceanographer, author, etc, asking questions or presenting facts relating to the environmental issues facing the planet and the prospects for maintaining the stability of the Earth 's environment the first hour documentary presents a frightening picture, especially the degradation of environmental conditions that hit the planet, telling many sins conducted on the environment (such as pollution, deforestation, excessive mining), indicate the reasons or factors behind the spread of environmental damage (such as corporate greed, the failure of public policy, the lack of leadership and ignorance), and the meaning and impact of all of the existence of mankind.
In the final third of the documentary, after a series of bleak picture of the condition of the planet. Improved mood viewers try again with the appearance of a wide selection of solutions describing the visions of the alternative energy sources, provide transportation options, improve environmental agendas of government, creating housing and urban infrastructure will be environmentally friendly and reduce the level of consumption in big cities.
Perception
Speaking of businesses will certainly talk about the profit. Problems arise when the awareness of environmental sustainability is still low. When only the advantage of being the first priority, other aspects sometimes neglected.
References: http://en.wikipedia.org/wiki/Who_Killed_the_Electric_Car%3F Taylor, Jennifer. Ethics of Renewable Energy. York University: 2008