The Adult Cult of Bieber
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People believe that when celebrities use social media it forces upon us a false sense of intimacy and closeness that does not actually exist. Social media makes us think that the stars we love really are just like us because it appears as though these celebrities are making themselves seem like less of a “star” and more like a normal human being. Sure, we see their life on an intimate level through personal pictures and tweets that they choose to post, but in comparison to our friends, we know next to nothing about these celebrities. With that being said, although social media, such as Twitter, has allowed us to have more access to celebrity’s personal lives, we are only exposed to the information …show more content…
they decide to share with the public.
The way celebrities choose to present themselves on social media varies. Justin Bieber uses social media a great deal for self-promotion. His career started on the internet, and since his debut, he continues to communicate with and keep his fans informed through social media. He keeps his fans on the edge of their seats, for example by counting down the days till his new movie hit theaters. Bieber’s home videos that were posted to YouTube really played a huge role in his rise to fame. The YouTube viewers and fans truly made him the pop star he is today. I think he demonstrates authenticity in his online presence. Bieber is genuine and honest with his 45 million followers. From time to time, he interacts with his fans and never fails to admit that they helped him launch his career.
An even better way celebrities can use social media is to try to get their fans to contribute to something bigger.
Celebrities have the opportunity to largely influence others and make a difference. On Twitter I follow an actress, Cassie Scerbo who is a youth ambassador for “boo2bullying” and the founder of band with me, an organization that sells wrist bands to raise money for different charities. She recently participated in the 18for18 benefiting the Somaly Mam Foundation, a nonprofit organization committed to ending modern slavery and empowering its survivors as part of the solution. In most of her TV roles, Cassie plays the bully or ruthless girl. By following her on Twitter, I get a glimpse of her authenticity that isn’t portrayed in her roles as an actress. Celebrities like Cassie are doing remarkable things with their social presence by supporting great causes. They are making a change and encouraging greatness with every message and tweet that they …show more content…
share.
However, celebrities don’t always have to portray themselves in a positive light.
For example, Amanda Bynes has established her online presence through a variety of foolish, degrading, and atrocious tweets. Amanda grew up as Nickelodeon’s sweetheart, starring in her own show. She was once considered a role model for young girls of this generation. With many teens who look up to her, the scandalous twit pics and foolish remarks that she posts are sending the wrong messages. She once tweeted, “I need to have surgery to look beautiful for the man I'm in love with so I feel comfortable with the way I look when we get married.” She clearly underestimated her social media audience when she sent out this tweet. Amanda doesn’t seem to take into consideration the fact that teen girls are following her and that she could be encouraging distasteful behavior. Amanda is a prime example of how celebrities should not be using social media
sites.
When celebrities share personal information through social media, it gives us a more sincere sense about them. The details of their lives come straight to us, first-hand from the main source, unlike tabloids and other media outlets that usually print false storylines. In this reading response I showcased how celebrities use all different aspects of social media in order to enhance their own image. As discussed, some celebrities choose to present themselves in a positive light. This may include expressing appreciation to fans or encouraging them to contribute to a noble cause, among other things. Although some celebrities choose to abuse their popularity, most have an appreciation for their fan base. In my own personal opinion, that is the most gratifying part of seeing celebrities use social media.