the application of computer in marketing
Qualitative Mind by Genesis Consulting
About
Purpose of site
News
Joanna credentials
FREE stuff
Training
New Practitioner
Intermediate
Level 4 – Advanced
Workshop Wisdom
Need training FAST?
What is….?
Behavioural economics
Neuromarketing
CAQDAS
Grounded Theory
Gamification and Serious Gaming
Transactional Analysis
Semiotics
NLP
Facial coding
Online Qual methods
A Guide to Qualitative Research Online
Online research platforms
Social Media Listening
Immersive research and mobile qual
Online Focus Groups
Using Bulletin Boards
Crowdsourcing
Netnography
MR Communities (MROCs)
10 minute techniques
Using projectives
What to use when?
Analogies and metaphors
Collaging
Personification
Laddering
Self Scripts
Storytelling
Visual metaphors
Face to face courses
Coaching
Feedback
Top of Form
Bottom of Form
Grounded Theory
Grounded theory was developed by Barney Glaser and Anselm Strauss in 1967, partly as a reaction against ‘Grand Theory’ – the very abstract, conceptual theories used in sociology at the time. There are technically three different versions of the theory as Glaser and Strauss later diverged in their views about forcing or emerging theory; the original 1967, a 1978 and a 1992 version. However the essence is still the same – a theory grounded in the behaviour, words and actions of those under study.
Grounded theory research enters the worlds of respondents to observe the environment, interactions and interpretations that people make. It’s a systematic and rigorous approach to collecting and analysing qualitative data to enhance our understanding of a social or psychological phenomena. It is meant to be explanatory rather than descriptive.
The theory that emerges is a set of relationships that offer a plausible explanation of the phenomenon under study. (Strauss & Corbin, 1994). The theory is developed by constructing alternative explanations until a best fit is developed – best fit being the simplest model that
About
Purpose of site
News
Joanna credentials
FREE stuff
Training
New Practitioner
Intermediate
Level 4 – Advanced
Workshop Wisdom
Need training FAST?
What is….?
Behavioural economics
Neuromarketing
CAQDAS
Grounded Theory
Gamification and Serious Gaming
Transactional Analysis
Semiotics
NLP
Facial coding
Online Qual methods
A Guide to Qualitative Research Online
Online research platforms
Social Media Listening
Immersive research and mobile qual
Online Focus Groups
Using Bulletin Boards
Crowdsourcing
Netnography
MR Communities (MROCs)
10 minute techniques
Using projectives
What to use when?
Analogies and metaphors
Collaging
Personification
Laddering
Self Scripts
Storytelling
Visual metaphors
Face to face courses
Coaching
Feedback
Top of Form
Bottom of Form
Grounded Theory
Grounded theory was developed by Barney Glaser and Anselm Strauss in 1967, partly as a reaction against ‘Grand Theory’ – the very abstract, conceptual theories used in sociology at the time. There are technically three different versions of the theory as Glaser and Strauss later diverged in their views about forcing or emerging theory; the original 1967, a 1978 and a 1992 version. However the essence is still the same – a theory grounded in the behaviour, words and actions of those under study.
Grounded theory research enters the worlds of respondents to observe the environment, interactions and interpretations that people make. It’s a systematic and rigorous approach to collecting and analysing qualitative data to enhance our understanding of a social or psychological phenomena. It is meant to be explanatory rather than descriptive.
The theory that emerges is a set of relationships that offer a plausible explanation of the phenomenon under study. (Strauss & Corbin, 1994). The theory is developed by constructing alternative explanations until a best fit is developed – best fit being the simplest model that
References: Cohen, L, Manion, L, Morrison, K, (2007) Research Methods in Education, Routledge. Glaser, B., & Strauss, A. (1967) The Discovery of Grounded Theory: strategies for qualitative research Chicago: Aldine Goulding, C, (1999) Working Paper Series: Some reflections on paradigm, theory and misconceptions Strauss, A. & Corbin, J. (1990) Basics of Qualitative Research: grounded theory procedures and techniques London: Sage.