Plain language can be defined as “the practice of writing English in a clear and simple style.” (Asprey [2003]) (p. 11) It consists of “guidelines, not inflexible rules” states Kimble (1994) (p. 66) It contrasts to the unnecessarily convoluted style typically seen in corporate communication, in particular, legal language. …show more content…
However, Butt & Castle (2006) observe that these, “attempts to curb excessive verbiage in legal documents failed.” (p. 33) However, in the 1970s, a new attempt, “fueled largely by the consumer movement of the second half of the twentieth century” (p. 3) was able to push for a reform in legal language, leading to the plain language movement. The result of this was that banks and insurance companies were first to draft in plain language, followed by government agencies; which lead to legislation being rewritten in plain language. (Asprey