The Balanced Scorecard 
I/ Introduction
Today with the rapid development of the global economy, intellectual capital plays an important role to the success of every organizations. So, the quality of education has always been at the forefront, especially higher education. In addition to, the expansion in university education has changed educational sector. The change made supply and demand in university education become unbalanced, thus there has been a reduction in educational quality. Universities are in competitive environment and they are facing new challenges to rise their educational quality.
The issue is that how to assess properly and accurately the educational quality of the universities. It is obivious that it is essential to have a performance measurement system that encompasses all aspects of an organization. Since inventing in 1990s, Balanced Scorecard was received a wide range of use and promotion in the global business community, including profit and non-profit organizations. The article proposes the application the Balance Scorecard in higher education to improve quality in universities.
II/ Literature Review
1. The Balanced Scorecard
The Balanced Scorecard (BSC) is a system of measurement which was first introduced by Robert S. Kaplan and David D. Norton in 1992. Main feature of BSC is that it uses both financial and non-financial measures to build a complete view related the company’s performance (Kaplan and Norton, 1992; 1996a). The BSC has been improved and developed over the time; up to now it has evolved through three generations and becomes a measurement system but more importantly into a strategic management system.
The difference between the third generation BSC and two previous generations is that the third begin to have Destination Statements. This is kind of a vision of a company in certain point of time in future, when it has reached its strategic goals. This change made setting measurement target easier. (Cobbold and Lawrie, 2002)
According Kaplan and
Today with the rapid development of the global economy, intellectual capital plays an important role to the success of every organizations. So, the quality of education has always been at the forefront, especially higher education. In addition to, the expansion in university education has changed educational sector. The change made supply and demand in university education become unbalanced, thus there has been a reduction in educational quality. Universities are in competitive environment and they are facing new challenges to rise their educational quality.
The issue is that how to assess properly and accurately the educational quality of the universities. It is obivious that it is essential to have a performance measurement system that encompasses all aspects of an organization. Since inventing in 1990s, Balanced Scorecard was received a wide range of use and promotion in the global business community, including profit and non-profit organizations. The article proposes the application the Balance Scorecard in higher education to improve quality in universities.
II/ Literature Review
1. The Balanced Scorecard
The Balanced Scorecard (BSC) is a system of measurement which was first introduced by Robert S. Kaplan and David D. Norton in 1992. Main feature of BSC is that it uses both financial and non-financial measures to build a complete view related the company’s performance (Kaplan and Norton, 1992; 1996a). The BSC has been improved and developed over the time; up to now it has evolved through three generations and becomes a measurement system but more importantly into a strategic management system.
The difference between the third generation BSC and two previous generations is that the third begin to have Destination Statements. This is kind of a vision of a company in certain point of time in future, when it has reached its strategic goals. This change made setting measurement target easier. (Cobbold and Lawrie, 2002)
According Kaplan and