Byfield mentions that the desire for brighter colored fabrics did not occur due to colonialism but occurred as early as the fourteenth century. Different regions in Africa preferred exported fabrics from regions such as India, Japan, the Netherlands, etc., because these cloths contained a unique blend of colors and fabrics which many more people preferred. Adire fabrics were assumed to only be for the poor so this classification also led to the decrease in popularity of the adire fabric. It is understandable why the people perceived the adire cloth to portray the poor because now throughout many regions in Africa the towns people were witnessing a new European style. However, Byfield states, “By the 1960s adire products also began to experiment with different colors” ( Byfield 212). This demonstrates that even though the adire industry was not as successful as it was before women years later were attempting to improve their business because to them it is still very
Byfield mentions that the desire for brighter colored fabrics did not occur due to colonialism but occurred as early as the fourteenth century. Different regions in Africa preferred exported fabrics from regions such as India, Japan, the Netherlands, etc., because these cloths contained a unique blend of colors and fabrics which many more people preferred. Adire fabrics were assumed to only be for the poor so this classification also led to the decrease in popularity of the adire fabric. It is understandable why the people perceived the adire cloth to portray the poor because now throughout many regions in Africa the towns people were witnessing a new European style. However, Byfield states, “By the 1960s adire products also began to experiment with different colors” ( Byfield 212). This demonstrates that even though the adire industry was not as successful as it was before women years later were attempting to improve their business because to them it is still very