the body shop
Contents
1.0 Introduction
It is a case study project where we were asked to go to Kuala Lumpur to pick any advertisement that interest us and we will need to work on a creative deconstruction of the chosen advertisement. It starts with a research on the advertisement and the brand in order to create an alternative creative concept and ideas which means we are creating a new or an improvise advertisement that would be an improved advert compared to the original advertisement. Lastly, we will present our findings and idea to our lecture as if we are presenting it to the company itself.
The objective of this assignment are :
To develop an understanding and application for research in the context of media .
To analyze and profile target audience in relation to advertising message and media used.
To study the use of advertising message in relations to media channel.
We did a secondary research to get information on the background ,target audience, swot analysis, media analysis, creative concept, creative objective, and tone and manner of the advertisement and the brand.
2.0 Background
It was a two-month-long campaign to reinforce its product Johnson’s Body Care Oxygen Fresh Gel Lotion, which was launched in 2012 at Gem Island Resort and Spa, Marang, Terengganu (Jane, 2012). Scha Al-Yahya an actress and a TV host was appointed as the spokeperson for Johnson & Johnson body care oxygen fresh gel lotion specifically (Veronica, 2013). It is being held at Suria KlCC Convention Tunnel together with Scha Al-Yahya and a few other models and celebrities. Below are pictures of the media launch:
The campaign comprises of print advertisements in magazines Eh! and InTrend, TV advertisements on TV3, TV9 and Astro’s, Chinese channels, out-of-home ads at the KLCC Convex Tunnel. Social media vehicles include Johnson’s Body Care Malaysia Facebook and pre-rolls on its YouTube channel.Johnson & Johnson Malaysia is working with BBDO for the
1.0 Introduction
It is a case study project where we were asked to go to Kuala Lumpur to pick any advertisement that interest us and we will need to work on a creative deconstruction of the chosen advertisement. It starts with a research on the advertisement and the brand in order to create an alternative creative concept and ideas which means we are creating a new or an improvise advertisement that would be an improved advert compared to the original advertisement. Lastly, we will present our findings and idea to our lecture as if we are presenting it to the company itself.
The objective of this assignment are :
To develop an understanding and application for research in the context of media .
To analyze and profile target audience in relation to advertising message and media used.
To study the use of advertising message in relations to media channel.
We did a secondary research to get information on the background ,target audience, swot analysis, media analysis, creative concept, creative objective, and tone and manner of the advertisement and the brand.
2.0 Background
It was a two-month-long campaign to reinforce its product Johnson’s Body Care Oxygen Fresh Gel Lotion, which was launched in 2012 at Gem Island Resort and Spa, Marang, Terengganu (Jane, 2012). Scha Al-Yahya an actress and a TV host was appointed as the spokeperson for Johnson & Johnson body care oxygen fresh gel lotion specifically (Veronica, 2013). It is being held at Suria KlCC Convention Tunnel together with Scha Al-Yahya and a few other models and celebrities. Below are pictures of the media launch:
The campaign comprises of print advertisements in magazines Eh! and InTrend, TV advertisements on TV3, TV9 and Astro’s, Chinese channels, out-of-home ads at the KLCC Convex Tunnel. Social media vehicles include Johnson’s Body Care Malaysia Facebook and pre-rolls on its YouTube channel.Johnson & Johnson Malaysia is working with BBDO for the