Nandos Case Study

Nando’s has been successful at its advertising tactics. Since their venture into the social media platform, Nando’s has been able to take advantage of the benefits of word-of-mouth. The use of social media allows Nando’s to directly communicate with its loyal consumers. This builds consumer confidence in their decision to purchase goods from Nando’s and appeal to its young consumer market base in that regard. The way in which the social media accounts are handled is brilliant as one sees how Nando’s acknowledges and reply to the individual messages daily.
The task of advertising is thus made easier when it’s put on social media as the company relies on friend chats and grapevine communication. The news gets by faster and people start talking about it. Nando’s
One will then collect the necessary information on the company and its advertising strategies which will form part of the secondary research of the project.
3. A literature review will then be comprised from the information collected.
4. A target audience will be determined; the DSG community.
5. Permission will be requested to use the name of the chosen company for the primary research. This will be done in order to add an ethical element in the way that the project will be conducted.
6. A set of open-ended and closed-ended questions for a pilot study will be compiled.
7. One will hand out the questionnaires for the pilot study in order to determine if the correct data will be collected. The questionnaires will remain confidential in order to encourage disclosure of information as well as to add ethical elements to the project again.
8. One will evaluate whether one is able to obtain the necessary data required to continue with the project.
9. Depending on the success of the pilot study, one will hand out the same questionnaire to the target audience or change the questions to suit the research task and then hand out the final draft of the questionnaires to the target audience (The St Mary’s DSG