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Volkswagen Smart Objectives

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Volkswagen Smart Objectives
Each student has to research and analyse into the allotted company particularly with reference to :
Introduction to company & Industry, its business, Products /services/brands offered, Mission, Vision, SMART objectives, weekly share price movements since 1st march 2010, its key financial results, Core competency ,main global competitors with their market share. ( word limit 400 words) .

Also , Every student has to present ones work in class for two minutes using PPT slides. this will be on the class-day of the week of submission ,
Note: Each of you MUST refer at least 10 sources.,and use Harvard referencing .

Please upload your work here ( word file of 400 words) : Use file name as 'youname_Company_Taskweek1' eg SumeshDadwal_TescoTaskweek1'
Motor vehicles and parts. Company Volkswagen.
Group portrait. The Volkswagen Group in summaryThe Volkswagen Group with its headquarters in Wolfsburg is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. In 2007, the Group increased the number of vehicles delivered to customers to 6.189 million (2006: 5.734 million), corresponding to a 9.8 percent share of the world passenger car market.
The Group operates 48 production plants in thirteen European countries and a further six countries in the Americas, Asia and Africa. Around the world, more than 360,000 employees produce almost 25,400 vehicles or are involved in vehicle-related services each working day. The Volkswagen Group sells its vehicles in more than 150 countries.
The Group is made up of nine brands from seven European countries: Volkswagen, Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda, Scania and Volkswagen Commercial Vehicles.

The product range extends from low-consumption small cars to luxury class vehicles. In the commercial vehicle sector, the product offering spans pick ups, busses and heavy trucks.

It is the goal of the Group to offer attractive, safe and environmentally sound vehicles which are

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