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The Broadway Cafe

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The Broadway Cafe
Cohesion Case

In order for our business, The Broadway Café, to become more competitive in this environment, I deem it necessary to build a collaboration tool that will stimulate contact, knowledge, information, and events among employees, customers, suppliers, and all others who are interested in the business.

A collaboration system is an IT-based set of tools that supports the work of teams by facilitating the sharing and flow of information. Collaboration systems allow people, teams, and organizations to leverage and build upon the ideas and talents of staff, suppliers, customers, and business partners.

A collaboration tool that I believe would fulfill our needs at The Broadway Café would be a Groupware System. Groupware is software that supports team interaction and dynamics including calendaring, scheduling, and video conferencing. We can use this technology to communicate, cooperate, coordinate, solve problems, compete, or negotiate. The trends in collaboration systems today are leaning towards e-mail, instant messaging (IM), private chat rooms, discussion boards, and other forms of communicating electronically. A website incorporating these tools would heighten our knowledge base and give our business a competitive edge in predicting consumer habits and enhance communication throughout our business to stimulate collaboration.

Having this particular system will enhance our communication within our business as well as with our customers and suppliers. We can use the Groupware System to facilitate planning by listing on an e-calendar various deadlines, goals, and other tasks needing completion. During our “coffee sampling” events for our customers, we can promote and encourage customers to give us feedback on which coffees they liked and disliked. This will help us to determine which coffees are underperforming and which are our customer’s favorites. Customers will also be encouraged to give any type of feedback that they feel will help us

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