The Case of the Mattel Toy Company
According to the instructions for this case study, three virtues were to be chosen to identify with the case study. In keeping with the instructions, I have chosen Honesty, generosity and justice as the 3 virtues to associate with the case.
Stanford Encyclopedia of Philosophy states, “A virtue such as honesty or generosity is not just a tendency to do what is honest or generous, nor is it to be helpfully specified as a “desirable” or “morally valuable” character trait. It is, indeed a character trait — that is, a disposition which is well entrenched in its possessor, something that, as we say “goes all the way down”, unlike a habit such as being a tea-drinker — but the disposition in question, far from being a single track disposition to do honest actions, or even honest actions for certain reasons, is multi-track. It is concerned with many other actions as well, with emotions and emotional reactions, choices, values, desires, perceptions, attitudes, interests, expectations and sensibilities. To possess a virtue is to be a certain sort of person with a certain complex mindset. (Hence the extreme recklessness of attributing a virtue on the basis of a single action.)”
“The most significant aspect of this mindset is the wholehearted acceptance of a certain range of considerations as reasons for action. An honest person cannot be identified simply as one who, for example, practices honest dealing, and does not cheat. If such actions are done merely because the agent thinks that honesty is the best policy, or because they fear being caught out, rather than through recognizing “To do otherwise would be dishonest” as the relevant reason, they are not the actions of an honest person. An honest person cannot be identified simply as one who, for example, always tells the truth, nor even as one who always tells the truth because it is the truth, for one can have the virtue of honesty without being tactless or
References: Industry. Journal of Business Ethics, 99(4), 483-517. Retrieved August 2, 2011, from ABI/INFORM Global.