Mattel Inc.
Case 15
Mattel Inc.
‘’The serious business of making toys’’
Mattel, Inc.: the serious business of making toys
Case 15
Mattel, Inc. is the world leader in designing and manufacturing family products such as Barbie, American girl, hot wheels and cabbage patch kids. With a 5.5 billion in annual revenue and products being marketed in more than 150 countries around the world this company has managed to stay very successful and incredibly ethical throughout the years. These are some of the examples of Mattel’s commitment to ethics and social responsibility: * Produced a dangerous toy back in 1996 (snack time kids) but handled the situation perfectly by pulling the product out of the market voluntarily soon after some complains surfaced and by offering a cash refund of $40 when returning the dolls. * The difficulties and potential issues when marketing to children were recognized and dealt with by Mattel, especially when using advanced technologies and websites. Mattel got the parents involved in the process and emphasized on their consent for giving out any private information like emails etc… * Conducted a full ethics audit to make sure there isn’t any forced labor, child labor in any of their manufacturing sites or facilities, especially overseas. * Instituted a code of conduct called’’ global manufacturing principles’’ one of these principles require all Mattel owned and contracted manufacturing facilities to favor business partners who are committed to ethical standards like they are. By doing so, Mattel seems to prioritize ethical considerations over profit. * Established international workplace and business practice standards. These standards reflect on the importance of respecting cultural, ethical and philosophical differences. Giving out considerable wages based on the governing laws and with working hours that are set by Mattel Inc. * The company’s partners must at minimum comply with the local and national laws of the
Mattel Inc.
‘’The serious business of making toys’’
Mattel, Inc.: the serious business of making toys
Case 15
Mattel, Inc. is the world leader in designing and manufacturing family products such as Barbie, American girl, hot wheels and cabbage patch kids. With a 5.5 billion in annual revenue and products being marketed in more than 150 countries around the world this company has managed to stay very successful and incredibly ethical throughout the years. These are some of the examples of Mattel’s commitment to ethics and social responsibility: * Produced a dangerous toy back in 1996 (snack time kids) but handled the situation perfectly by pulling the product out of the market voluntarily soon after some complains surfaced and by offering a cash refund of $40 when returning the dolls. * The difficulties and potential issues when marketing to children were recognized and dealt with by Mattel, especially when using advanced technologies and websites. Mattel got the parents involved in the process and emphasized on their consent for giving out any private information like emails etc… * Conducted a full ethics audit to make sure there isn’t any forced labor, child labor in any of their manufacturing sites or facilities, especially overseas. * Instituted a code of conduct called’’ global manufacturing principles’’ one of these principles require all Mattel owned and contracted manufacturing facilities to favor business partners who are committed to ethical standards like they are. By doing so, Mattel seems to prioritize ethical considerations over profit. * Established international workplace and business practice standards. These standards reflect on the importance of respecting cultural, ethical and philosophical differences. Giving out considerable wages based on the governing laws and with working hours that are set by Mattel Inc. * The company’s partners must at minimum comply with the local and national laws of the