Submitted by –
Amey Rambole
ABM 08009
Submitted by –
Amey Rambole
ABM 08009
INDIAN INSTITUTE OF MANAGEMENT - LUCKNOW
Contents Letter of Transmittal 1 1. Synopsis 3 2. Introduction 4 2.1 Problem Statement 4 2.2 Statement of Purpose 4 2.3 Methodology 4 3. Case Analysis 4 3.1 Stated Problems 4 3.2 Unstated Problems 5 4. Relevant Facts 5 4.1 Organizational Structure 5 4.2 Procurement and material handling 5 4.3 Stock evaluation 5 4.4 Products and production 5 4.5 Sales, Marketing and Distribution 6 4.6 Accounting and Finance 6 4.7 Human Resource Management 6 4.8 Current Situation 6 5. Issues & Concerns 6 5.1 Informal Organisational Structure 7 5.2 Lack of Trait Expertise 7 5.3 Inefficient Procurement and material handling 7 5.4 Accounting and finance 7 5.5 Human resources management 7 5.6 General Working environment 7 6. Key decision criteria 8 7. Recommendations: 8 8. Most preferred recommendation: 9
Letter of Transmittal
Amey Rambole
PGP-ABM Candidate, IIM Lucknow
Dr. Payal Mehra
Area Chair, Communication Group
IIM Lucknow
October 27, 2011
Dear Dr. Mehra,
Please find attached a copy of the final report “Turnaround Plan for Bags of Luck”. As per the case provided, this report contains the thorough analysis of the ‘Bags of Luck’ company and a detailed set of recommendations for their turnaround. It contains a summary of my research findings on a range of business management issues faced by the company.
This report will facilitate the understanding of the current state and concerns faced by Bags of Luck. It contains a detailed analysis of the company’s functioning and the impact of the methods used by them on the business. The report analyses the impact of economic changes on the