The Comfort Cafe
Objectives * Thirteen Drive-thru locations and four fully booked Mobile Cafes by the end of the third year. * Gross Margin of 45% or more. * Net After-tax Profit above 15% of Sales.
Vision
To be the preferred destination of beverage drinkers.
Mission
* Provide customers the finest quality beverage in the most efficient time. * Provide community support through customer involvement. * Operate and grow at a profitable rate through sound economic decisions.
Company Ownership * Limited Liability Corporation. * Initial investment of $ 425000. * Initial Public Offering or Private Offering.
Start-Up
The majority of these funds will be used to build the first facility, pay deposits, and provide capital for six months of operating expenses, initial inventory and other one-time expenses. The Daily Perc anticipates the need for operating capital for the first few months of operation.
Company Locations and Facilities
The demographic and physical requirements for a Drive-thru location are: * Traffic of 40,000+ on store side. * Visible from roadway. * Easy entry with light if less than 30,000 cars. * Established retail shops in area.
Products * Specialty Coffees & Custom blended Teas * Select Domestic Soft drinks & Italian Sodas * Fresh baked Pastries & Other confections * Seasonal additions
- Hot apple cider (Fall)
- Hot Chocolate (Winter)
- Frozen coffee (Summer)
Competitive Comparison
Primary competition will come from three sources: * National coffee houses such as Starbucks and Panera * Locally owned and operated cafes. * Fast food chains and convenience stores. Two things will make TCC stand out from all its competitors * Provide products in the most convenient and efficient way available--either at one of the two-sided Drive-thru shops, or at one of the Mobile Cafes. * Significant benefit to the community through a possible 7.5%
Vision
To be the preferred destination of beverage drinkers.
Mission
* Provide customers the finest quality beverage in the most efficient time. * Provide community support through customer involvement. * Operate and grow at a profitable rate through sound economic decisions.
Company Ownership * Limited Liability Corporation. * Initial investment of $ 425000. * Initial Public Offering or Private Offering.
Start-Up
The majority of these funds will be used to build the first facility, pay deposits, and provide capital for six months of operating expenses, initial inventory and other one-time expenses. The Daily Perc anticipates the need for operating capital for the first few months of operation.
Company Locations and Facilities
The demographic and physical requirements for a Drive-thru location are: * Traffic of 40,000+ on store side. * Visible from roadway. * Easy entry with light if less than 30,000 cars. * Established retail shops in area.
Products * Specialty Coffees & Custom blended Teas * Select Domestic Soft drinks & Italian Sodas * Fresh baked Pastries & Other confections * Seasonal additions
- Hot apple cider (Fall)
- Hot Chocolate (Winter)
- Frozen coffee (Summer)
Competitive Comparison
Primary competition will come from three sources: * National coffee houses such as Starbucks and Panera * Locally owned and operated cafes. * Fast food chains and convenience stores. Two things will make TCC stand out from all its competitors * Provide products in the most convenient and efficient way available--either at one of the two-sided Drive-thru shops, or at one of the Mobile Cafes. * Significant benefit to the community through a possible 7.5%