Here we get the genesis story of the invention of printing and the controversies about who gets credit for it. Next, we move onto the technical issues, which arose experimentation before the standardization of printing. Such standards, including font and format, would not come to fruition for decades. Once this occurred, however, the authors explain the uniformity in both the physicality of the books and the thoughts behind the words. The institutions of the book trade also evolved over numerous decades. The book studies all aspects of the book trade including fairs, as “the selling of books at fairs was an established custom from the earliest times, and persisted for centuries” (226). Furthermore, they explore the business side of books such as its financing and marketing, problems with censorship and
Here we get the genesis story of the invention of printing and the controversies about who gets credit for it. Next, we move onto the technical issues, which arose experimentation before the standardization of printing. Such standards, including font and format, would not come to fruition for decades. Once this occurred, however, the authors explain the uniformity in both the physicality of the books and the thoughts behind the words. The institutions of the book trade also evolved over numerous decades. The book studies all aspects of the book trade including fairs, as “the selling of books at fairs was an established custom from the earliest times, and persisted for centuries” (226). Furthermore, they explore the business side of books such as its financing and marketing, problems with censorship and