The Concept and Principles of Marketing
Unit 3 - Introduction to Marketing
P1 – Describe the concept and principles of marketing.
In this task I have been asked to write about what is marketing principles and concepts, and also go though what are the 6 elements of Marketing Mix.
The list of marketing principle and concept that I will be talk about are; * Overall concept * Marketing definitions * Marketing principles * Marketing activities * Marketing objectives (SMART) * Marketing functions * Links between organisational objectives and marketing objectives * Use of marketing principles, e.g. public, private and voluntary organisations, retail consumers, government departments and agencies. * Planning, control and evaluation processes * Development of e-marketing
Marketing principles and concepts:
Overall concept:
The overall concept of marketing means the business focused their intention on want their consumers want and need. They put their consumers at the center of the business decision and planning of their further directions. This can also be known as marketing-orientated; there are four main types of concept in marketing concept; * The production concept – this concept concentrate on how their consumers would like the product to be which would be lower price and wildly available which means they have to manage their production management and consider the economies. * Selling concept – this concept says that if a consumer is walking pass an ordinary product, they would not have the attention of buying the product therefore in order to encourage the consumers to buy their product, aggressive in setting the prices as in putting up a sales. * Product concept – this concept means that a business should create their own product which has its own selling point and its own market. The product should be the most modern and top quality that will stand out from the else of the product within the same industry. * Marketing concept – this concepts state that
P1 – Describe the concept and principles of marketing.
In this task I have been asked to write about what is marketing principles and concepts, and also go though what are the 6 elements of Marketing Mix.
The list of marketing principle and concept that I will be talk about are; * Overall concept * Marketing definitions * Marketing principles * Marketing activities * Marketing objectives (SMART) * Marketing functions * Links between organisational objectives and marketing objectives * Use of marketing principles, e.g. public, private and voluntary organisations, retail consumers, government departments and agencies. * Planning, control and evaluation processes * Development of e-marketing
Marketing principles and concepts:
Overall concept:
The overall concept of marketing means the business focused their intention on want their consumers want and need. They put their consumers at the center of the business decision and planning of their further directions. This can also be known as marketing-orientated; there are four main types of concept in marketing concept; * The production concept – this concept concentrate on how their consumers would like the product to be which would be lower price and wildly available which means they have to manage their production management and consider the economies. * Selling concept – this concept says that if a consumer is walking pass an ordinary product, they would not have the attention of buying the product therefore in order to encourage the consumers to buy their product, aggressive in setting the prices as in putting up a sales. * Product concept – this concept means that a business should create their own product which has its own selling point and its own market. The product should be the most modern and top quality that will stand out from the else of the product within the same industry. * Marketing concept – this concepts state that