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The Decision of Johnson & Johnson Acquires Dabao.

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The Decision of Johnson & Johnson Acquires Dabao.
The decision of Johnson & Johnson Acquires Dabao.
Di Wang
MGT 540 MI004
Professor: Arthur Annechino
20th February 2013

Table of Contents

Executive Summary 3
Introduction 4
The reasons of decision 6
Decision making style 7
The problem in decision making process 8
Recommendations 9
Conclusion 11
Reference 12

Executive Summary This paper is talking about the Johnson & Johnson Acquires Dabao. It starts with review the two companies’ history, and then shows the problem of them before acquiring. Further analysis of Johnson & Johnson’s decision with the problems that in their decision making process and also the decision making style that could be found in the acquisition. At last, give some recommendations to JNJ and the conclusion for this whole paper.

Introduction Johnson & Johnson (NYSE: JNJ) is an American multinational medical devices, pharmaceutical and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500. Johnson & Johnson is located in New Brunswick, New Jersey with the consumer division being located in Skillman, New Jersey. The corporation includes some 250 subsidiary companies with operations in over 57 countries and products sold in over 175 countries. Johnson & Johnson had worldwide pharmaceutical sales of $65 billion for the calendar year of 2011. Among JNJ’s well-known consumer products are the Band-Aid Brand line of bandages, Tylenol medications, Johnson's baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuvue contact lenses. Johnson & Johnson came to China in 1985, but until now, in majority of the Chinese people’s hearts, it still stay in the baby care products. In fact, Johnson & Johnson brand in the United States has more than a century history, is the products supplier with most comprehensive and the most diverse



References: :analyzing the reason of johnson &johnson acquired dabao. (2008, August 06). Retrieved from http://bbs.55bbs.com/thread-1836669-1-1.html Beijing dabao cosmetics co., ltd.. (n.d.). Retrieved from http://www.dabao.com/ Enterprise merger case analysis of johnson& johnson acquired dabao. (2012, August 09). Retrieved from http://wenku.baidu.com/view/af14c431a32d7375a4178039.html Johnson&johnson. (n.d.). Retrieved from http://www.jnj.com/connect/ Johnson &johnson purchase dabao a sudden change in the situation. (2011, May 27). Retrieved from http://wenku.baidu.com/view/763309976bec0975f465e271.html Johnson & johnson ranks no. 1 in national corporate reputation survey for seventh consecutive year. (2005, December 07). Retrieved from http://www.harrisinteractive.com/news/allnewsbydate.asp?NewsID=999 Klovee. (2008, February 02). [Web log message]. Retrieved from http://johnsonjohnsonblog.blogspot.com/2008/02/introduction.html

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