Module name: Research Methods
Word count: 4978
January 2014
1. Abstract
The purpose of this report is to determine the differences between travelling preferences among British and Polish postgraduate students. Moreover, the report aims to establish the patterns in which a cultural background influence travelling and to detect similarities between British and Polish attitudes.
Therefore, the research is a comparative, cross-cultural study. In order to achieve the purpose, 5 structured interviews were carried out that helped to construct a questionnaire.
The analysis of qualitative and quantitative data shows that the cultural background has an effect on postgraduate students ' travelling preferences and that there are certain differences between British and
Polish travelling tendencies. The particular aspects that affect those preferences are: language, socioeconomic status, geographic area and customs. However, owing to the global phenomena, the cultural backgrounds are disappearing and students ' travelling preferences become more and more convergent. The author believes this research will form a valuable asset for tourism industry and it will be a base for future research.
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2. Table of contents
1. Abstract ................................................................................................................................................................ 2
2. Table of contents ................................................................................................................................................. 3
3. Introduction ........................................................................................................................................................ 4
4. Literature review
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