Proposal on Business Research
INTRODUCTION
This proposal is created to report some internet threats faced by Alex Travel Agency. My research will be done primarily and secondarily, through online research as well as collecting questionnaires from customers of the company. Alex travel agency is small business agency, located in the market area of Lagos state in Nigeria. Due to their size of the business, they mainly focus on sales of ticket. With just 10 members of staffs, they serve up to 500 clients. Few years back, Alex Travel Agency Ltd received a number of complaints from customers regarding the service quality, which lead to customer dissatisfaction. Increasing customer dissatisfaction is an alarm for Alex Travel Agency, because it affects business profitability, becomes hurdles in customer retention, diminishing the image of travel agency, as well as sustainability of business. However the major challenge of Alex Travel agency is its poor use of technology as well as having its main business focus on just sales of ticket. My findings could dig out new ideas on how and why this development is needed.
1.1 PROPOSED QUESTION
Impact of Technological advancement on consumer behaviors and its effect on business performance of Travel Agencies. A case study, Alex Travel Agency, Lagos Nigeria.
1.2 AIM
Analysis of the impact of technology advancement on consumer behavior
1.3 OBJECTIVES
• Researches will be carried out using journal articles as my main tools of conduct
• Theoretical framework will be developed to argue consumers behavior coined with identifying of theme on this issue.
• Primary data will be gathered from the organization as well as 20 customers in regards to this topic and this will be analyzed and compared with my secondary data
• A conclusion will be produces along any recommendation for a new development.
1.4 RATIONALE
According to Pedersen (1999), “Tourism is measured as the world’s largest and fastest growing industry”. With its components of
This proposal is created to report some internet threats faced by Alex Travel Agency. My research will be done primarily and secondarily, through online research as well as collecting questionnaires from customers of the company. Alex travel agency is small business agency, located in the market area of Lagos state in Nigeria. Due to their size of the business, they mainly focus on sales of ticket. With just 10 members of staffs, they serve up to 500 clients. Few years back, Alex Travel Agency Ltd received a number of complaints from customers regarding the service quality, which lead to customer dissatisfaction. Increasing customer dissatisfaction is an alarm for Alex Travel Agency, because it affects business profitability, becomes hurdles in customer retention, diminishing the image of travel agency, as well as sustainability of business. However the major challenge of Alex Travel agency is its poor use of technology as well as having its main business focus on just sales of ticket. My findings could dig out new ideas on how and why this development is needed.
1.1 PROPOSED QUESTION
Impact of Technological advancement on consumer behaviors and its effect on business performance of Travel Agencies. A case study, Alex Travel Agency, Lagos Nigeria.
1.2 AIM
Analysis of the impact of technology advancement on consumer behavior
1.3 OBJECTIVES
• Researches will be carried out using journal articles as my main tools of conduct
• Theoretical framework will be developed to argue consumers behavior coined with identifying of theme on this issue.
• Primary data will be gathered from the organization as well as 20 customers in regards to this topic and this will be analyzed and compared with my secondary data
• A conclusion will be produces along any recommendation for a new development.
1.4 RATIONALE
According to Pedersen (1999), “Tourism is measured as the world’s largest and fastest growing industry”. With its components of
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