The Dutch Flower Cluster
The Dutch Flower Cluster To Professor: Perry Atwal From: Vincent Xu (IMBA Cohort 11) Subject: The Dutch Flower Cluster The Netherlands was a small, densely populated northern European country, with cold cloudy climate and high labor cost. However the Dutch companies had been the top players in the flower industry in the production, logistics, and trading for more than two decades, and The Dutch had built up the largest and most competitive flower cluster in the world in terms of technology and international penetration.
Innovation was the key element of The Dutch’s strategy. It was acted in every step of the value chain of the industry. It helped the Dutch flower industry gain the ability to offer a broad assortment to provide its customer high quality, fresh flowers with acceptable price and commitment on delivery. This is the competitive advantage that no other countries of competition could compete with. This article elaborates how the Dutch Flower Cluster achieved the success based on the analyses of Porter’s Diamond Framework. The Economies • The Netherlands kept an average GDP growth rate of 2.8% in the past 20 year. In the
Innovation was the key element of The Dutch’s strategy. It was acted in every step of the value chain of the industry. It helped the Dutch flower industry gain the ability to offer a broad assortment to provide its customer high quality, fresh flowers with acceptable price and commitment on delivery. This is the competitive advantage that no other countries of competition could compete with. This article elaborates how the Dutch Flower Cluster achieved the success based on the analyses of Porter’s Diamond Framework. The Economies • The Netherlands kept an average GDP growth rate of 2.8% in the past 20 year. In the