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The Flattening World

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The Flattening World
A Flattening World
Business marketing is my degree and with that degree I would like to be a sports marketing specialist. Once I graduate college, I would like to work for an established marketing firm to build to some experience and then apply myself towards finding for my dream job. Would I would really enjoy as a career would to eventually work for a sports team who is struggling to market themselves on a professional level. My thought process is to take a struggling organization and bring them to the level of a high profile team that’s known in every household in America. I feel this would be a great accomplishment and something that would lead to a substantial salary where I can support my hobbies and dreams throughout life. Achieving my goal of becoming a sports marketer is becoming increasingly difficult due to the never ending advancement of technology and the phenomenon known as the flattening world.
The world we live in today is far different from the world that we knew twenty years ago, technologically speaking. Just two decades ago, the world prominently favored the more industrialized and technologically savvy countries. One of the main reasons for this was the fact citizens in these counties (chiefly The United States of America) had access to many of the tools and resources to be successful. In Thomas L. Friedman’s article, “It’s a Flat World, After All”, he emphasizes the theory of how quickly the business playing field is leveling out right before our eyes. Friedman describes forces, known as the “10 Flatteners”, which have forever transformed and ‘flattened’ the world. To understand Friedman’s point of view, one has to think like an economist, working from a global standpoint. The first of the “10 flatteners” came when the Berlin Wall was torn down, symbolizing the end of the Cold War. Even though the wall coming down was a significant moment in history, sparking the dissolution of the Soviet Union, unifying Germany, and eliminating what was

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