The Fresh Connection Case Study

Foreword
This report was written as a result of The Fresh Connection project. During the given time of 1 week a lot of research was done by analyzing various models and theories. Furthermore, the results obtained from this paper will be used as a preparation for the subject LTVGAM40.
This report wasn’t simply established. The whole group would like to thank Mr. Vrins for the feedback given during the meeting and the useful response to our questions, it was really helpful.
Every project member worked on his/her own subjects during the project, then the researched models and theories of all group members were combined. With the gathered information it was possible to draw conclusions and formulate the company’s strategy.
Hopefully this report
The company
This project is all about the company The Fresh Connection, which during this report will also be mentioned as TFC. The Fresh Connection is a producer of fruit juices operating in North-West Europe. The company is having financial losses due to poor performances, the ROI (Return on Investment) is of -8.56% over the last year.
The shelf life of finished products is 20 weeks, most of the finished products leave the company between 20 and 40% of the shelf life. The finished products are stored on pallets in the finished goods warehouse. The transport of the finished products is outsourced to a transport company.
The company has different suppliers for each component. The components bought from suppliers are: Pack 1 liter, PET bottles, oranges, mangos and vitamin C. In the current situation there is one supplier for each one of those components.
The company has three segments of customers, those are: Food & Groceries, LAND markets and Dominick’s. The retailer Food & Groceries is the biggest customer of those three.
During the project the project members will have different tasks, which are: Purchasing Manager, Operations Manager, Sales Manager and Supply Chain
Eurozone suffered the unstable situation. Europe's recovery is stuck in first gear after 2012 inflation. The economy has been attempted to revive, however, without high success. There is deflation risk - prices will decrease. This means companies is trying to entice buyers with low prices. This affect to companies` economic development. (Deflation risk: What will Europe do?, 2014). Otherwise than in the euro area, UK economy to grow by around 2.5% this year, moderating slightly to around 2.3% in 2016. The UK recovery is still exposed to downside risks emanating from the Eurozone. The world economy also contributes to everything. Experts expect grow 3.1 per cent in 2015 and 3.3 per cent in 2016 on world economy. (World Economic Situation and Prospects 2015: The Global Economic Outlook , 2014) World economic growth means purchasing power of customers will increase and effect positively to