Submitted To
Khaled Shams
Visiting Faculty
BRAC Business School
Submitted By
Name ID
Milton Kanti Das 12364015
MBA Program BRAC University
Date of Submission: March 12, 2012
Introduction
Making decision in business operation is very difficult task for any business organization. Operating a business organization should have several concerns for its internal environment and external environment because success of any business majorly associated with these two environment.
Internal environment of any business organization consists of its directors, management, employees and so many. Basically internal environment refers as the environment that can be controlled or guided within the organization. It represents the strengths and weaknesses of any organization too. Strong control l over this environment may bring heavy success to organization. If we look at most of the successful organization around the world we see that one of the reasons behind their success is strong internal environment. These organizations have competence for establishing better working conditions, hiring best talents, raising huge capital better than their competitors. These competences also help them to adopt with external environment much better than their competitors.
On the other hand, external environment of any business organization consists of its customers, suppliers, labor market, competitors, government and so many, Basically, external environment refers as the environment which can’t be controlled or guided by the organization. It also rep[resents the opportunity and treat of the organization. Today’s business environment success of any organization heavily depends on this environment. Because in globalized business environment external environment changes rapidly. In these circumstances, business organizations have to adopt