The Future of Print Media
The Future of Print Media
After the proud reign of almost 560 years, print media is now facing its greatest challenge against modern technology for survival. Electronic media has lived for almost 50 years and now it seems confident enough to take over. But surely it has still a long way to go before it surpasses its predecessor.
By print media we mostly understand newspapers, magazines, hard copies of books and written or printed documents. On the other hand electronic media provides information through TV, radio and various online devices like Smartphone, tablet, computer etc.
What makes print media most vulnerable against electronic media is time. It usually needs hours reach news to the readers through print media while electronic media may need only few seconds. If needed, electronic media can even present live telecast of any event. Evidently print media is more cheap and suitable for poor people. On the other hand, electronic media can become Almighty’s boon if someone has the ability to use it. While print media requires a person to know how to read, electronic media can easily deliver information to an illiterate person. Also electronic media is simpler to the people with seeing or hearing problems. Sensing possible threat from electronic news media prominent printed news media has also developed their own online versions. This strongly suggests the possible disappearance of printed edition of news media. Electronic devices now allow a user to carry millions of books, magazines and other reading articles with him as soft copies anytime and anywhere. Personal letters are getting replaced by mobile sms and emails. Advertisers now are also eager to use electronic media than print media.
Statistics shows that, the number of dailies published in United States has falling steadily. In 2011 there were 1,382 dailies on the market, down from 1,676 in 1985. Investment in newspaper advertising is also dwindling. According to eMarketer, it will amount to 16.4
After the proud reign of almost 560 years, print media is now facing its greatest challenge against modern technology for survival. Electronic media has lived for almost 50 years and now it seems confident enough to take over. But surely it has still a long way to go before it surpasses its predecessor.
By print media we mostly understand newspapers, magazines, hard copies of books and written or printed documents. On the other hand electronic media provides information through TV, radio and various online devices like Smartphone, tablet, computer etc.
What makes print media most vulnerable against electronic media is time. It usually needs hours reach news to the readers through print media while electronic media may need only few seconds. If needed, electronic media can even present live telecast of any event. Evidently print media is more cheap and suitable for poor people. On the other hand, electronic media can become Almighty’s boon if someone has the ability to use it. While print media requires a person to know how to read, electronic media can easily deliver information to an illiterate person. Also electronic media is simpler to the people with seeing or hearing problems. Sensing possible threat from electronic news media prominent printed news media has also developed their own online versions. This strongly suggests the possible disappearance of printed edition of news media. Electronic devices now allow a user to carry millions of books, magazines and other reading articles with him as soft copies anytime and anywhere. Personal letters are getting replaced by mobile sms and emails. Advertisers now are also eager to use electronic media than print media.
Statistics shows that, the number of dailies published in United States has falling steadily. In 2011 there were 1,382 dailies on the market, down from 1,676 in 1985. Investment in newspaper advertising is also dwindling. According to eMarketer, it will amount to 16.4