The Golden Arches
The Golden Arches
The Golden Arches, Mickey-D 's, Macca 's, or Mick-dicks. Whatever you would like to call it, they all refer to the same money making machine, McDonalds. Selling more than 75 hamburgers every second, McDonalds serves anywhere from 62 to 68 million million customers each and every day, more than the population of Great Britain and about 1% of the world 's population (Schlosser, 2004). Since its inception, McDonalds has not only grown into a global money making super power, but an extremely controversial culture and lifestyle that has expanded it 's dark and secretive menu of unusual and very controversial preparation methods and lack of quality, healthful food throughout the world.
McDonalds was born in 1940 when brothers Maurice and Richard McDonald opened up a restaurant in San Bernardino, California, which quickly became a popular, and very profitable, teen hangout. After serving about 25 different items in their restaurant, the McDonald brothers closed their original restaurant and reopened a restaurant that only served hamburgers, milkshakes and french fries. Mac and Dick turned their kitchen into a hamburger assembly line. The efficiency of the assembly line allowed the brothers to sell their burgers at a cheap price of only 15 cents and made them extremely popular, making the company a giant profit. In 1961, a man by the name of Ray Kroc bought out the McDonalds brothers and began building what would become the most successful fast food operation in the world. A milk shake machine salesman, Ray Kroc bought McDonald’s from the Donald brothers and made the burger joint into a business whose foundation was built upon conformity and uniformity. “Kroc … believed fervently in the ethic of mass production” (Schlosser, 2004). Influenced by this mass production ethic, McDonald’s developed new and uniform production methods like using frozen beef patties, instead of fresh ground beef, and creating a genetically-modified potato as opposed
The Golden Arches, Mickey-D 's, Macca 's, or Mick-dicks. Whatever you would like to call it, they all refer to the same money making machine, McDonalds. Selling more than 75 hamburgers every second, McDonalds serves anywhere from 62 to 68 million million customers each and every day, more than the population of Great Britain and about 1% of the world 's population (Schlosser, 2004). Since its inception, McDonalds has not only grown into a global money making super power, but an extremely controversial culture and lifestyle that has expanded it 's dark and secretive menu of unusual and very controversial preparation methods and lack of quality, healthful food throughout the world.
McDonalds was born in 1940 when brothers Maurice and Richard McDonald opened up a restaurant in San Bernardino, California, which quickly became a popular, and very profitable, teen hangout. After serving about 25 different items in their restaurant, the McDonald brothers closed their original restaurant and reopened a restaurant that only served hamburgers, milkshakes and french fries. Mac and Dick turned their kitchen into a hamburger assembly line. The efficiency of the assembly line allowed the brothers to sell their burgers at a cheap price of only 15 cents and made them extremely popular, making the company a giant profit. In 1961, a man by the name of Ray Kroc bought out the McDonalds brothers and began building what would become the most successful fast food operation in the world. A milk shake machine salesman, Ray Kroc bought McDonald’s from the Donald brothers and made the burger joint into a business whose foundation was built upon conformity and uniformity. “Kroc … believed fervently in the ethic of mass production” (Schlosser, 2004). Influenced by this mass production ethic, McDonald’s developed new and uniform production methods like using frozen beef patties, instead of fresh ground beef, and creating a genetically-modified potato as opposed
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