The History of Apple Inc.

Apple Inc is an American multinational organization founded by Steven Paul "Steve" Jobs, an American entrepreneur, marketer, and inventor, who was the co-founder, chairman, and CEO of Apple Inc and Stephen Gary "Steve" Wozniak who is an American inventor, computer engineer and Programmer who co-founded Apple Computer with Steve Jobs and Ronald Wayne. Apple Inc is Located in, Cupertino, California in the middle of the Silicon Valley. It is focused on designing and developing the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc’s main products are iMac, iPod, iPhone, and its latest advanced product is iPad, which is on the verge of creating another revolution after iPhone. Apple Inc was founded in 1976 and since then Apple Inc has been leading the way in innovating new products. Apple Inc produced the first ever extremely successful personal computer. It has been always on the forefront of innovating new products; however it has often struggled to maintain the hold on the market share in the product line. Lately, Apple Inc has transformed its image from an inventive computer manufacturer to a fully fledged consumer’s electronic company. Apple posted revenue of $37.5 billion and net quarterly profit of $7.5 billion, compared to revenue of $36 billion and net quarterly profit of $8.2 billion in the year ago quarter. Apple Inc had controlled 4.2% of the US market in PCs. Also, Apple iPods models had controlled 70% of the hard drive MP3 player market. Apple Inc enjoys the leading share in the handset market, generating over 71% of the industry’s profit with 6.5% of the international handset market. Apple unveiled its first iPhone on 9th January, 2007. To achieve a thorough grasp of how a company such as Apple Inc. achieves their results, here is a SWOT analysis. Examining the strengths, weaknesses, opportunities, and threats of Apple Inc. paints a clearer picture of where they stand as a company and how to meet the needs of their stakeholders. The strengths and weaknesses of Apple Inc. are the internal factors dealing with the company and fall under the control of Apple Inc. The opportunities and threats are outside of the Apple inc. realm and are more than likely out of their control. After conducting the SWOT analysis of Apple Inc. the satisfaction of the stakeholders is evident and proves Apple Inc.’s worth the investment. Strengths The qualities and traits that separate Apple Inc. from the competition such as Samsung and allow them to possess such brand loyalty are representations of the company’s strengths. The tangible or intangible strengths of a company enable the company to attain its mission ("Management Study Guide," 2008-2012). According to “Apple Corporate Information” (2011), “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices” .With this mission statement, Apple plans on maintaining their position...

Mohamed El Kettani

CJN 177-C