The House That Branson Built: Virgin's Entry into the New Millennium
Second Report (1)
Asma AlQahtani
S11202670
Many companies are spend billions to find solutions or develop strategies on supply chain management which require to understanding of supply chain process , organizations roles and measure performance . As supply chain management effect on the way companies organized it important to know how they divided departments. The traditional organizations structure divide people according to their functions, each department has functions to do. Alternative way to improved supply chain management is customer segmentation which increased meet of customer needs under statement “ one size fit all ”. In addition there another way for supply chain is market segmentation which have a threat and opportunity. Threat by able competitor to focused on tailor supply chain to the needs of main segment served then will be lost. However, companies can focused on competitors methods to bypass and make successes. In addition when organization should has a supply chain management? to answer this question we need to understanding of the position of products relative to competitors and where they are in the product life cycle. Also, to have batter management supply chain management must focused on profitability and shorten reaction time to competitive move. For example if we have three customer segments and four product lines , number of profit earned in each segment by product line and quadrant of the product grid to monitor where profitable will be. Traditional way for manage supply chain it continue until today but doesn’t exist function as new technology do. Moreover, transformation
supply chain from one to other need to choose right time with appropriate approach. There is a successful approach which used in several situations, which started with conceptual process which includes functional, product-centric or customer-centric depend on business needs. However, organization design includes roles,
Asma AlQahtani
S11202670
Many companies are spend billions to find solutions or develop strategies on supply chain management which require to understanding of supply chain process , organizations roles and measure performance . As supply chain management effect on the way companies organized it important to know how they divided departments. The traditional organizations structure divide people according to their functions, each department has functions to do. Alternative way to improved supply chain management is customer segmentation which increased meet of customer needs under statement “ one size fit all ”. In addition there another way for supply chain is market segmentation which have a threat and opportunity. Threat by able competitor to focused on tailor supply chain to the needs of main segment served then will be lost. However, companies can focused on competitors methods to bypass and make successes. In addition when organization should has a supply chain management? to answer this question we need to understanding of the position of products relative to competitors and where they are in the product life cycle. Also, to have batter management supply chain management must focused on profitability and shorten reaction time to competitive move. For example if we have three customer segments and four product lines , number of profit earned in each segment by product line and quadrant of the product grid to monitor where profitable will be. Traditional way for manage supply chain it continue until today but doesn’t exist function as new technology do. Moreover, transformation
supply chain from one to other need to choose right time with appropriate approach. There is a successful approach which used in several situations, which started with conceptual process which includes functional, product-centric or customer-centric depend on business needs. However, organization design includes roles,