1. Introduction
The global climate is changing; this affects all of us. Therefore future will bring up new subjects to be dissccused for everybody. What way of transportation do we use? How many water are we wasting? Has the food we eat grown in an ecological environment? All of us are involved when thinking about the future of mother earth. Also business world has to consider their futural behaviour. Are we working in an energy-efficient environment? Do we waste resources? Are our distribution channels sustianbale? But as always some are hidden harder than others. A branch which has to concern deeply is the tourism industry. Their core products are not recoverable goods or services. Tourism industry mainly consists of ist unique environment. This are their most worthwile resources. Cities and landscape areas do not notice a strong change yet, even not in a negative manner. Whereas regions around the alpine massive are already effected seriously. Especially winter tourism destinations are in charge of the climatical change by winters with little snow and changes of environment, the flora and fauna. Because tourism sector is an important source of income for the Alpine region, responsible solutions have to be developed. By climate change Alpine tourism destinations cannot achieve the same turnover as in previous years during winter seasons. Therefore it is needed to make a change in strategy to survive in future. As we will see this duty of shift can be both, bone and bane. The overall impact of global warming on tourism industry in case of Alpine winter destinations will be discussed in this essay. In paragraph two the global warming and its consequences as well as the impact on Alpine region is reviewed. In the next part potential solutions are mentioned. Paragraph four shows feasible example of successfully operating Alpine winter destination. Current