The impacts of TAOBAO(business to customer) on E-business in China.
The impacts of TAOBAO(business to customer) on E-business in China.
Introduction
In the last few decades, an increasing number of consumers are willing to choose online shopping rather than traditional purchase methods, such as supermarket and mall. The website named TAOBAO is a newly developing online shopping website, based on business-to-customer(B2C). This system can be defined as one model of electronic business (E-business) and that includes “Selling individual products to individual buyers, usually on cash payment basis; retailing” (Businessdictionary, n.p.). Furthermore, as one of the most popular business forms, e-business usually refers to “…day-to-day business functions over the internet and/or other electronic networks such as electronic data interchange (EDI)” (Businessdictionary, n.p.). In other words, e-business is an application that all business activities are supported by information or communication technology. This essay attempts to show that price advantage, safety of e-business and a new evaluate system were brought impacts to E-business by TAOBAO.
Definition
TAOBAO is a Chinese online shopping website similar to eBay and Amazon was established by Alibaba Company in 2003. TAOBAO appeared due to a huge number of users of Internet approximately 564 million in China (CKGSB Knowledge n.p.). According to CNNIC(Marbridgeconsulting, n.p.) -China Internet Network Information Center- report, “China 's online shopping user base reached 242 million in 2012, comprising 42.9% of China 's total internet user base”. Given that is the benefit to small businesses and individual enterprisers, Alibaba Company provided a platform that sellers could open online retail stores in order to cater to consumers in China. Sellers would offer new or used commodity through TAOBAO Marketplace whatever a fixed price or auction. Of course, goods with their fixed price occupy a great majority of percentage. Furthermore purchasers are most likely to evaluate sellers’
Introduction
In the last few decades, an increasing number of consumers are willing to choose online shopping rather than traditional purchase methods, such as supermarket and mall. The website named TAOBAO is a newly developing online shopping website, based on business-to-customer(B2C). This system can be defined as one model of electronic business (E-business) and that includes “Selling individual products to individual buyers, usually on cash payment basis; retailing” (Businessdictionary, n.p.). Furthermore, as one of the most popular business forms, e-business usually refers to “…day-to-day business functions over the internet and/or other electronic networks such as electronic data interchange (EDI)” (Businessdictionary, n.p.). In other words, e-business is an application that all business activities are supported by information or communication technology. This essay attempts to show that price advantage, safety of e-business and a new evaluate system were brought impacts to E-business by TAOBAO.
Definition
TAOBAO is a Chinese online shopping website similar to eBay and Amazon was established by Alibaba Company in 2003. TAOBAO appeared due to a huge number of users of Internet approximately 564 million in China (CKGSB Knowledge n.p.). According to CNNIC(Marbridgeconsulting, n.p.) -China Internet Network Information Center- report, “China 's online shopping user base reached 242 million in 2012, comprising 42.9% of China 's total internet user base”. Given that is the benefit to small businesses and individual enterprisers, Alibaba Company provided a platform that sellers could open online retail stores in order to cater to consumers in China. Sellers would offer new or used commodity through TAOBAO Marketplace whatever a fixed price or auction. Of course, goods with their fixed price occupy a great majority of percentage. Furthermore purchasers are most likely to evaluate sellers’