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The Implicit Association Test (IAT)

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The Implicit Association Test (IAT)
The Implicit-association test (IAT) measures social psychology by detecting the strength of a person’s automatic association between mental representations of concepts in memory. Three sources of evidence that the IAT measures attitudes that are predictive of behavior are: valence, stereotype, and self-esteem. Valence measures associations between concepts and positive (intrinsic attractiveness) or negative valence (aversiveness). For example, the Race IAT depicts that nonwhite individuals have an implicit preference for white over black are more than the Black individuals who have an implicit preference for white over black. With this test of valence one can easily see that our society has deemed us to believe that white individuals hold
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