Preview

The Importance of Character in the Workplace

Satisfactory Essays
Open Document
Open Document
314 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Importance of Character in the Workplace
Why is “Character” important in workforce success?
The character of your company begins with you. As a business owner or as The Person in Charge, you set the tone for the business as a whole. The external business image will reflect the internal level of character found in the company leadership, the employees, the vendors and the clients. All these people, who are part of the business, contribute to the overall character of the business. Branding the company is much more than a logo and tag line. The message and the tone of the message becomes part of the branding and will come from the level of integrity found throughout the company.
First of all, integrity and honesty need to part of the business practice. This means the staff, as well as, vendors and clients. Make sure all these people who impact the character of the company have strong core values. They should be trustworthy, respectful to those in positions above them and below them, show concern and be able to do the right thing even when it becomes very difficult.
Secondly, to build branding with a strong character, the company should present themselves as supporters of the community. Have volunteers present at community functions, host community fund raising organizations and make sure your business practices reflect a concern for your fellow man and the environment.
A small amount of community participation will do wonders for the business image. This will also keep your company’s name in the forefront of other business representative’s minds. Be a strong force in your community, show concern for your community and your employees; not just in a business sense, but on a personal level. This will strengthen your branding tremendously. Character and demonstration of this character are paramount in creating strong and lasting business relationships which ultimately add to the economic strength and success of the

You May Also Find These Documents Helpful

  • Good Essays

    This means standing up for your principles and accepting the consequences. The most influential attribute a business can have in integrity. I believe that when business integrity is present within the company and not just on the surface, it becomes the most vital part of the company’s philosophy, and can determine whether or not it succeeds or fails.…

    • 752 Words
    • 4 Pages
    Good Essays
  • Better Essays

    CopelandR MKTG600 MidTerm

    • 966 Words
    • 4 Pages

    Inexperienced brands need support-as much as possible; therefore, the focus on maintain a customer base is very important. At the early stage of a business, it’s important to establish brand value and integrity and begin to cultivate the two. .…

    • 966 Words
    • 4 Pages
    Better Essays
  • Best Essays

    Hatch, M.J and Schult, M (2003) Bringing the Corporation into corporate branding. European Journal of Marketing. 37 (7/8), 1041-1064.…

    • 3399 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    Branding is a key to the success of a business. Most people know the slogans and the Logos of all major business. Brands are promoted in lots of different ways for example branding products, and through the…

    • 1188 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    When Campbell and Bailyn’s Boston Office made the decision to restructure their organization and place a new emphasis on specialization, the business and employees faced multiple challenges during the process. Although communication problems were evidenced in the scenario, I was also concerned with the lack of buy-in by the employees within the organization. According to a recent writing in Bloomberg’s Business Week, employees are an important factor in determining how customers perceive the company’s brand. For this reason, companies should do more to nurture the company’s culture through internal branding efforts. In addition, when employers consider a company’s brand, they think in terms of marketing departments, advertising, and publications.…

    • 302 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Phase 1 Ip

    • 817 Words
    • 4 Pages

    Honor all your commitments as a business try everything in your power to keep your customers happy. Make sure all that you advertise or promise is correct not falsely or incorrectly misrepresented this leads to distrust so stay on top of what is actually represented by your company. Participating in community…

    • 817 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    2. Branding is about the totality of a customer's experience. Your brand is about everything you do which impinges on the consciousness of the customer and, more importantly, it is about everything s/he thinks you do. Some experiences carry greater weight than others. Some experiences have been forgotten entirely consciously by your customer, but are nevertheless of paramount importance in the way s/he views you. Customers build brands piecemeal. They build a story about you based upon their experience. They see your products in certain shops. They heard one of your people on the radio. Somebody told them about an experience they had with you - actually, they got the name wrong. Your brand logo reminds them of daffodils. Your customer owns your brand - you do not. Your job is to behave as consistently as possible.…

    • 956 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    Red Fire Branding Summary

    • 830 Words
    • 4 Pages

    In order to succeed in business you must understand the needs and wants of new and existing customers. Branding is used to get the attention of customers and keep them coming back for more. The beginning stages of branding can be time consuming, uncomfortable and difficult. In the article titled “Red Fire Branding: Create A Hot Personal Brand And Have Customers For Life”, Arthur Liz Goodgold (2011) shares her thoughts on the importance of branding and how others perceive you based on the interactions you have with customers. Needless…

    • 830 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Final Paper

    • 760 Words
    • 3 Pages

    “A company’s value can be significantly influenced by the success of its corporate branding strategy” (Argenti P. 2013). An organization’s branding strategy works together with its image to help create a stronger identity. According to General Electric Company, there are 5 key branding strategy tips. To ensure that information is relative to the topic, only 4 will be discussed. The…

    • 760 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    NorthStar Group values the importance of relationships with the communities in which we operate. Through community participation, we develop a long-term commitment and create positive relationships built on mutual understanding, respect and trust. We recognize that each community is unique…

    • 330 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Black And Decker

    • 933 Words
    • 4 Pages

    A neat first case on how a powerhouse brand uses “community” and community events to build relationships with its customers, and powerful brand loyalty and equity.…

    • 933 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Branding of the company’s values is essential to the company’s success. The goal should be known not for “who” they are, but “what“they are willing to do in the interest of the…

    • 271 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Eight Step to Integrity

    • 611 Words
    • 3 Pages

    The eight steps toward integrity are very important when working in a business in this situation they can be used very wisely. The eight steps are doing what we say we will do: It includes keeping promises and meeting deadlines. Doing the right thing: With the awareness of what’s right comes the obligation of right action. Taking responsibility: Acknowledge our complete, sole responsibility for every one of our actions. Supporting our own weight: This means functioning as a whole, being able to support all the elements of our own lives. Defining the rules and values: Explicit agreement about these basics enables groups of people, from couples to business organizations to nations, to benefit from the integrity of members. Checking the mirror: Is when we err—as we will, again and again—the best response is to pause for reflection obscure the big picture. Respecting others: Invoke integrity in other people by treating them with respect—even when they do not live up to our expectations. Holistic thinking: Since integrity is a quality of wholeness, an appreciation of wholeness in the world supports its practice.…

    • 611 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Deflate Gate Ethics

    • 417 Words
    • 2 Pages

    Take a look in the mirror. What do you see? Hopefully, you see honesty, integrity, trustworthiness and many other ethical principles. These are principles which do not disappear when you step away from the mirror. For as John D. MacDonald once said, “Integrity is not a conditional word. It doesn't blow in the wind or change with the weather. It is your inner image of yourself, and if you look in there and see a man who won't cheat, then you know he never will.” As with the individual person, honesty, integrity, and civility are the cornerstones in which a business must be built in order to be successful and prosper. A business’s ethical principles quickly become visible to the consumer, who will continually return to a business they trust and who treats them with politeness and respect. This, in hand, produces both a happy consumer and greater business revenue. With business prosperity and consumer loyalty at work, the…

    • 417 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Such as promoting integrity and maintaining the highest standard of ethical conduct in all of its activities, business success should depend on trusting relationship which are built on the foundation of integrity, reputation should be founded and built on the personal integrity of the company’s personnel and it dedication to honesty in communicating with suppliers and customers, which at the same time protecting the company confidential information and trade success. Quality product and service by trying to provide defect free product and services. Responsibility for words, actions and commitment to company policy. Compassion and fairness to it employees, shareholders, customers and suppliers through adherence to laws and regulations, plus a high standard of behavior and respect for all. The goal of any company is to the customers, shareholders, employees, suppliers and the…

    • 912 Words
    • 4 Pages
    Good Essays