The Importance of Managerial Communication
BUSINESS COMMUNICATION
MODULE 5
CASE METHOD OF LEARNING
Chaitra Bocheer K S MBA Dept. BIT
1
CASE:
A case is a written account of real or simulated managerial problems, dilemmas & situations calling for solutions. Analysis of cases is an exercise in critical understanding of concepts & causes of problems & events.
Chaitra Bocheer K S MBA Dept. BIT
2
UNDERSTANDING THE CASE METHOD
• • A good case study is based on critical management issues faced by organizations. It does not focus on personal dilemmas. The subject matter of case can be used for different purposes. A case can illustrate the principles of effective communication, and it can be used also to demonstrate techniques of sales and marketing. There is no right or wrong answers to the questions raised by a case study. The answers or solutions to the problem it should be logically correct. Whatever decisions are recommended finally should be kept within the frame work that is established at the outset of analyzing the case.
Chaitra Bocheer K S MBA Dept. BIT 3
•
UNDERSTANDING THE CASE METHOD OF LEARNING:
• It develops skills in diagnosing situations. • It defines problems. • It analyses the sources & constraints of problems. • It develops alternative courses of action. • It finally decides on particular courses of action.
Chaitra Bocheer K S MBA Dept. BIT 4
TYPES OF CASES
TYPES OF CASES
THEORETICAL CASE
FACTUAL CASE
Chaitra Bocheer K S MBA Dept. BIT 5
THEORETICAL CASES
• Theoretical cases refer to the case studies which are meant for reading and clarifying theoretical concepts of a discipline such as management, involving the study of marketing, human relations, communication and so on are the cases of academic studies. They are used as examples to concretize the abstract concept of a discipline.
Chaitra Bocheer K S MBA Dept. BIT 6
FACTUAL CASES
• Factual cases refer to the case studies which describe and illustrate an organizations experience and
MODULE 5
CASE METHOD OF LEARNING
Chaitra Bocheer K S MBA Dept. BIT
1
CASE:
A case is a written account of real or simulated managerial problems, dilemmas & situations calling for solutions. Analysis of cases is an exercise in critical understanding of concepts & causes of problems & events.
Chaitra Bocheer K S MBA Dept. BIT
2
UNDERSTANDING THE CASE METHOD
• • A good case study is based on critical management issues faced by organizations. It does not focus on personal dilemmas. The subject matter of case can be used for different purposes. A case can illustrate the principles of effective communication, and it can be used also to demonstrate techniques of sales and marketing. There is no right or wrong answers to the questions raised by a case study. The answers or solutions to the problem it should be logically correct. Whatever decisions are recommended finally should be kept within the frame work that is established at the outset of analyzing the case.
Chaitra Bocheer K S MBA Dept. BIT 3
•
UNDERSTANDING THE CASE METHOD OF LEARNING:
• It develops skills in diagnosing situations. • It defines problems. • It analyses the sources & constraints of problems. • It develops alternative courses of action. • It finally decides on particular courses of action.
Chaitra Bocheer K S MBA Dept. BIT 4
TYPES OF CASES
TYPES OF CASES
THEORETICAL CASE
FACTUAL CASE
Chaitra Bocheer K S MBA Dept. BIT 5
THEORETICAL CASES
• Theoretical cases refer to the case studies which are meant for reading and clarifying theoretical concepts of a discipline such as management, involving the study of marketing, human relations, communication and so on are the cases of academic studies. They are used as examples to concretize the abstract concept of a discipline.
Chaitra Bocheer K S MBA Dept. BIT 6
FACTUAL CASES
• Factual cases refer to the case studies which describe and illustrate an organizations experience and