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The Influence of Social Networking in Today’s Society & Amongst Generations.

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The Influence of Social Networking in Today’s Society & Amongst Generations.
It is no understatement that social networking has enormously influenced and changed today’s society. Relationships, both social and in the workplace have been re-defined and shaped so much so, that individuals can even share their everyday life with whomever they please with the simple click of a button. If social networking if performed correctly, is greatly productive in helping an individual and/or business grow and become successful. It is about a configuration of individuals, brought together often by interpersonal means, such as friendship, common interests, or ideas (Coyle, C. L. & Vaughn, H. 2008). It can build strong foundations for relationships and create unity amongst people, which in turn lessens the workload due to an enhanced productivity. As helpful as it is, when broken down to social networking through the internet, it can too quickly turn into a highly addictive procrastination tool that can lead to many hours of time wasting and at worst, create delusions about reality (Watson, T. S. 2008). Due to ‘social networking’ existing long before the Internet age and being somewhat limited in ability, today the influence it has on society is even greater, alongside the increased associated risks and problems (Coyle, C. L. & Vaughn, H. 2008) that often follow.

Differences in ones self or a community occur when there is change. The biggest change in the last thirty years has been social change, which has evidently been responsible for generational differences, and therefore the generation gap. Advances in technology (in particular the making of social networking websites such as Facebook and MySpace) have aided this change and according to research conducted by the Pew Research Centre has created the largest generation gap since the political clashes in the 1960’s (Salman, J. 2009). Some of society’s older, and therefore more traditional generation have said that today’s youth show a growing lack of respect and are far too concerned with their



References: Chak, K. & Leung, L. (2004). Shyness and Locus of Control as Predictors of Internet Addiction and Internet Use. CyberPsychology & Behavior 7(5), 559-570. Coyle, C. L. & Vaughn, H. (2008). SocialNetworking: Communication Revolution or Evolution? Bell Labs Technical Journal 13(2), 13-18. Helsper, E. (2010). Gendered Internet Use Across Generations and Life Stages. Communication Research 37, 352-374. Livingstone, S. (2008). Taking Risky Opportunities in Youthful Content Creation: Teenagers ' Use of Social Networking Sites for Intimacy, Privacy and Self-Expression. New Media & Society 10, 393-411. Salman, J. (2009). Old, Young Don’t See Eye to Eye in Widening Generation Gap: Study Finds Wider Differences in Social Values, Lifestyle. Florida Times-Union, The (Jacksonville, FL), 06/30/2009; (AN2W6201501761). Skultety, K. & Whitbourne, S. K. (2004). Gender Differences in Identity Processes and Self-Esteem in Middle and Later Adulthood. Journal of Women & Aging, 16 (1-2), 175-188. Watson, Stephen T. (2008). Buffalo News, The (NY), 05/27/2008; (AN2W62W62113007481)

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