The Influence Of Taylor Swift's Apple Music
It would be an understatement to say, Taylor Swift, a superstar, music mogul and legend runs the music industry. As a 25-year-old singer and songwriter, Swift has accomplished more than most musicians do in their lifetime. Throughout her career Swift has accumulated a wide variety of musical awards, including, 10 Grammys and even being the first woman to ever win the Grammy for album of the year. It is for these reasons that when Swift felt poorly compensated by Spotify for her work being streamed she was “swift” to pull out. However, Apple Music on the other hand, was certain to play by Swift’s rules, as they understand the privilege that her high status and influential presence brings to their platform.
Moreover, despite Swifts $250 million
net worth, she readily insisted in 2014, when she originally pulled her music from Spotify that her work was valued much higher than the royalty payout Spotify has in place. Although, Swift would still be making six figures from streaming her music on Spotify she made it clear in her interview with TIME magazine where she stands on the matter. Swift directly said “In my opinion, the value of an album is, and will continue to be, based on the amount of heart and soul an artist has bled into a body of work, and the financial value that artists (and their labels) place on their music when it goes out into the marketplace. Piracy, file sharing and streaming have shrunk the numbers of paid album sales drastically, and every artist has handled this blow differently.”
Furthermore, shortly after Swift shamed Spotify for their lack of monetary compensation, Apple introduced their own streaming service Apple Music. Initially, Swift was hesitant to stream her music via the new platform because Apple had no intentions to pay artists’ royalties for the three-month free trial. However, Swift was quick to react writing an open letter to CEO, Tim Cook, which ultimately led to Apple deciding to pay 0.2 cents for each song streamed on the platform during the three-month trial period.
As for now, Swift’s music is available to stream via Apple Music, but not Spotify. Swift’s music is also available on Pandora Radio. Additionally, there are rumors that Swift is working on her own streaming platform “Swifties” that would be to dedicated to her fans…however, only time will tell.
Moreover, despite Swifts $250 million
net worth, she readily insisted in 2014, when she originally pulled her music from Spotify that her work was valued much higher than the royalty payout Spotify has in place. Although, Swift would still be making six figures from streaming her music on Spotify she made it clear in her interview with TIME magazine where she stands on the matter. Swift directly said “In my opinion, the value of an album is, and will continue to be, based on the amount of heart and soul an artist has bled into a body of work, and the financial value that artists (and their labels) place on their music when it goes out into the marketplace. Piracy, file sharing and streaming have shrunk the numbers of paid album sales drastically, and every artist has handled this blow differently.”
Furthermore, shortly after Swift shamed Spotify for their lack of monetary compensation, Apple introduced their own streaming service Apple Music. Initially, Swift was hesitant to stream her music via the new platform because Apple had no intentions to pay artists’ royalties for the three-month free trial. However, Swift was quick to react writing an open letter to CEO, Tim Cook, which ultimately led to Apple deciding to pay 0.2 cents for each song streamed on the platform during the three-month trial period.
As for now, Swift’s music is available to stream via Apple Music, but not Spotify. Swift’s music is also available on Pandora Radio. Additionally, there are rumors that Swift is working on her own streaming platform “Swifties” that would be to dedicated to her fans…however, only time will tell.