The Internet vs. the Television: Which Is the Primary Source of Media Entertainment?
The Internet vs. The Television:
Which is the Primary Source of Media Entertainment?
Submitted by
Anna Bettina Bautista
Mico Cortez
John Nathaniel Laxamana
Erlaine Vanessa Lumanog
Niko Lorenzo Peralta
Daryll Santillan
March 28, 2008
Introduction
In the year 1953, the television was introduced to the Philippines. The primary broadcasting network then was ABS-CBN (which was formerly known as Bolinao), pioneering color television service, programs and films. Programs being telecast at the time were mostly borrowed films from the foreign embassies, imported cowboy movies and actual coverage of a variety of events (Anastacio, 2000).
The internet on the other hand was brought to the Philippines in March 1994 by the Philippine Network Foundation (PHNET), a consortium of private and government institutions enabled the Filipinos to be connected live via a 64kbps link to sprint in the United States then considered to be the country’s public gateway to the Internet (Austin, 20007). Since then, it has rapidly gained popularity as a media source of entertainment.
Yet before the internet’s emergence, people turned to the television for entertainment. The television was able to meet the entertainment needs of the people by fusing the entertainment mediums of the time – the audio and visual interfaces of radio and print.
However, the internet as a cybernetic space fuses all these traditional forms of entertainment media: the television, the radio and print media, with a click of the mouse. We are in the age where the development of the information society is being encountered; therefore, this paper will examine if this kind of impact is trickling down to the lifestyle of the Filipino youth today.
With the entertainment habits of this generation becoming more dynamic and interactive, and with the numerous accessible technologies available, it is likely that their preference for the medium by which entertainment is transmitted has changed. Thus, this paper aims to
Which is the Primary Source of Media Entertainment?
Submitted by
Anna Bettina Bautista
Mico Cortez
John Nathaniel Laxamana
Erlaine Vanessa Lumanog
Niko Lorenzo Peralta
Daryll Santillan
March 28, 2008
Introduction
In the year 1953, the television was introduced to the Philippines. The primary broadcasting network then was ABS-CBN (which was formerly known as Bolinao), pioneering color television service, programs and films. Programs being telecast at the time were mostly borrowed films from the foreign embassies, imported cowboy movies and actual coverage of a variety of events (Anastacio, 2000).
The internet on the other hand was brought to the Philippines in March 1994 by the Philippine Network Foundation (PHNET), a consortium of private and government institutions enabled the Filipinos to be connected live via a 64kbps link to sprint in the United States then considered to be the country’s public gateway to the Internet (Austin, 20007). Since then, it has rapidly gained popularity as a media source of entertainment.
Yet before the internet’s emergence, people turned to the television for entertainment. The television was able to meet the entertainment needs of the people by fusing the entertainment mediums of the time – the audio and visual interfaces of radio and print.
However, the internet as a cybernetic space fuses all these traditional forms of entertainment media: the television, the radio and print media, with a click of the mouse. We are in the age where the development of the information society is being encountered; therefore, this paper will examine if this kind of impact is trickling down to the lifestyle of the Filipino youth today.
With the entertainment habits of this generation becoming more dynamic and interactive, and with the numerous accessible technologies available, it is likely that their preference for the medium by which entertainment is transmitted has changed. Thus, this paper aims to
References: Dimmick, J. & Rothenbuhler, E. (1984a). The theory of the niche: Quantifying competition among media industries Dimmick, J., Chen, Y., and Li, Z. (2004). Competition between the internet and traditional news media: The gratification-opportunities niche dimension Dimmick, J., Kline, S., & Stafford, L. (2000). The gratification niches of e-mail and the telephone: Competition, displacement, and complementarity. Communication Research, 27, 227-248. Elliot, W. R. & Quattlebaum, C. P. (1979). Similarities in patterns of media use: A cluster analysis of media gratifications Katz, E., Blumler, J. G., and Gurevitch, M. (1973). Uses and gratifications research. McQuail, D., Blumler, J. G., and Brown, J. R. (1972). The television audience: a revised perspective LaRose, R. & Eastin, M. (2004). A Social cognitive theory of internet uses and gratifications: Toward a new model of media attendance Nyland, R. (2007). The Gratification Niches of Internet Social Networking, E-mail, and Face-to-Face Communication Austin, Jeanne (2007, June 21) Anastacio, Ellen Joy et. al. (2000). The Birth of Philippine Televesion. Retrieved March 22, 2008, from What 's the story, pinoy tv? the history of Philippine television Web site: http://www.geocities.com/pinoytv/birth.htm