Michael Omi makes arguments that racial minority subcultures are constantly disrespected and stereotyped in the media, and he argues that these stereotypes presented in popular culture have created subconscious feelings towards minorities (Omi 116). Omi’s argument about racial minorities relates with the struggles of members of the LGBT community because they are unfairly labeled and their identities are construed by the media just the same as racial minorities. Omi’s argument can be complicated by David Bergman’s argument that LGBT members have the same interests, feelings, and do not represent the stereotypes as the media portrays them to be (Bergman 17). He also argues that, “Gay acceptance has been fueled at least as much by market forces as by a sense of justice”, American consumerism has put members of the LGBT community on a level playing ground (Bergman 17). Bergman is making the point that consumerism has created a greater acceptance of LGBT members, while media outlets continue to create prejudice towards these same individuals. His argument ties closely with Omi’s because they are both arguing that minorities are falsely represented in popular culture due to stereotypes presented by visual media. Yet, Bergman also argues that popular culture and visual media have contributed to the acceptance of LGBT members by creating a niche market and target
Michael Omi makes arguments that racial minority subcultures are constantly disrespected and stereotyped in the media, and he argues that these stereotypes presented in popular culture have created subconscious feelings towards minorities (Omi 116). Omi’s argument about racial minorities relates with the struggles of members of the LGBT community because they are unfairly labeled and their identities are construed by the media just the same as racial minorities. Omi’s argument can be complicated by David Bergman’s argument that LGBT members have the same interests, feelings, and do not represent the stereotypes as the media portrays them to be (Bergman 17). He also argues that, “Gay acceptance has been fueled at least as much by market forces as by a sense of justice”, American consumerism has put members of the LGBT community on a level playing ground (Bergman 17). Bergman is making the point that consumerism has created a greater acceptance of LGBT members, while media outlets continue to create prejudice towards these same individuals. His argument ties closely with Omi’s because they are both arguing that minorities are falsely represented in popular culture due to stereotypes presented by visual media. Yet, Bergman also argues that popular culture and visual media have contributed to the acceptance of LGBT members by creating a niche market and target