The Marketing Mix: Distribution Channels
Running Head: The Marketing Mix: Distribution Channels
What might the inventors of new “flying cars” need to consider to develop a distribution strategy for their proposed products? Customers are more sophisticated than ever before and they have access to high quality information from the internet, so they make decisions based off excess information. The first step that should be considered to sale Flying Cars is a centralized location. Once a location is established then what would be the most cost-effective way to create demand for Flying Cars? Followed “by how do customers want to shop and buy? “ I think the best distribution channel for selling Flying Cars would be the producer to wholesaler, to retailer to consumer. As for the Distribution Intensity, I think the best bet would be the Exclusive Distribution. The first step that should be considered is a centralized location. Producers find that it is an issue to figure out where to invest. They have to pick the right place to sale their product. I don’t think that an airline would necessarily be the right place to sale the Flying Cars because an airline consists of large planes and thousands of people a day. If a Flying Car is going to be used as something that people can take to work, school, grocery store, and ect. Then perhaps they should be sold in an area where regular cars are sold. Once a location is established then what is the most cost-effective way to create demand for Flying Cars? A transportation method can be created to implement both a driving and flying status. Consumers would be thrilled to be able to commute faster and alleviate the traffic jams. An advertisement through television coupled with radio commercials would be a suffice way to ensure that the word is going out to the public on the latest and greatest transportation method. In addition to this way of advertising the producer can also advertise through internet, billboards, flyers, and magazines.
What might the inventors of new “flying cars” need to consider to develop a distribution strategy for their proposed products? Customers are more sophisticated than ever before and they have access to high quality information from the internet, so they make decisions based off excess information. The first step that should be considered to sale Flying Cars is a centralized location. Once a location is established then what would be the most cost-effective way to create demand for Flying Cars? Followed “by how do customers want to shop and buy? “ I think the best distribution channel for selling Flying Cars would be the producer to wholesaler, to retailer to consumer. As for the Distribution Intensity, I think the best bet would be the Exclusive Distribution. The first step that should be considered is a centralized location. Producers find that it is an issue to figure out where to invest. They have to pick the right place to sale their product. I don’t think that an airline would necessarily be the right place to sale the Flying Cars because an airline consists of large planes and thousands of people a day. If a Flying Car is going to be used as something that people can take to work, school, grocery store, and ect. Then perhaps they should be sold in an area where regular cars are sold. Once a location is established then what is the most cost-effective way to create demand for Flying Cars? A transportation method can be created to implement both a driving and flying status. Consumers would be thrilled to be able to commute faster and alleviate the traffic jams. An advertisement through television coupled with radio commercials would be a suffice way to ensure that the word is going out to the public on the latest and greatest transportation method. In addition to this way of advertising the producer can also advertise through internet, billboards, flyers, and magazines.
References: http://www.indusperfgrp.com/newdiststrat.htm http://www.wisegeek.com/what-is-a-wholesaler.htm