Over the last 500 years, the influence of mass media has grown exponentially with the advance of technology. First there were books, then newspapers, films, radio, television, Internet, and now social media. In my opinion, nowadays the mass media play a very important role in our modern life.
First of all, the mass media affects people's attitude about fashion. People spend a lot of money and wear the latest collections of clothes, because society formed point of view, that only new clothes are fashionable. Because of this reason people lose their individuality and style. For example, every day we can see people who are wearing the same clothes, because in society are formed standards of fashion. A lot of people try to be similar to the actors and dress up as well as they.
In my opinion, the mass media distort people‘s view of beauty. Television is forming attitude, what we need to be and what we need to rival. In advertisements mostly is shown beautiful and slender woman who advertises a certain product. So, with her beauty attempt to attract buyers. People unconsciously form a certain image of a perfect person. In this way people begin to distinguish people into different groups.
Moreover, television shows have a particularly strong influence for children and adolescents. It can affect their subconscious. Now, many of the children like to watch television. When children watch television their imagination become poorer and they do not have good logical thinking. Also, one of the problems is overweight. Children should be encouraged to engage in other more interesting activity.
In conclusion, I would like to say, that the mass media have a major influence on our lifestyle today. It not only affects people‘s subconscious, but also distort a new approach, a new way of life, because of it people lose their individuality.