The Mass Media in China
LS22442 Mass Media Tutorial Weeks 4 and 5
WEEK 4
The Mass Media in China
Read the text (translation) paras. 1-38 for Week 4, before your tutorial; watch the first half of the documentary in class, then answer the questions at end.
First anniversary of China’s entry to WTO (2002) RTHK: Impact on the media
Ru shi yi zhou nian(入世一周年) HC427.95 .R83 2003 (local tv) Vol.2 RTHK
Soundtrack: mainly Cantonese, some Putonghua (with Chinese subtitles), some English
Introduction (Trans. D.B. Hunter)
Recent years have seen rapid development in China’s mass media sector with a progressive shift in balance from government control to commercialization and responsiveness to markets. To cope with market demand and the challenge posed by competition from transnational media conglomerates, from 2001 the Chinese media sector undertook an across-the-board functional separation of government and business and a consolidation of resources. This involved the creation of cross-media television and film conglomerate led by each region’s broadcasting authorities. One example is Hunan province’s Golden Eagle Broadcasting System, the first media company to get a stock market listing. The country’s biggest media group, China Radio-Film-Television Group, was set up in Beijing a year after China’s entry to the World Trade Organization. In the same year foreign investment in China media industries made their way into the country through a variety of channels. One investor was Star Television, a member of the UK’s News Corp group [Richard Murdoch], which secured landing rights in Guangdong province for a 24-hour general entertainment channel in Putonghua. [Broadcast from satellite] Will China’s call to its media sector industries to merge into giant corporations really be enough to ward off the impact of foreign media groups? Will the transformation of the media sector in China accelerate China’s progress towards an even more open society? (RTHK website)
Introduction.
"近年,
WEEK 4
The Mass Media in China
Read the text (translation) paras. 1-38 for Week 4, before your tutorial; watch the first half of the documentary in class, then answer the questions at end.
First anniversary of China’s entry to WTO (2002) RTHK: Impact on the media
Ru shi yi zhou nian(入世一周年) HC427.95 .R83 2003 (local tv) Vol.2 RTHK
Soundtrack: mainly Cantonese, some Putonghua (with Chinese subtitles), some English
Introduction (Trans. D.B. Hunter)
Recent years have seen rapid development in China’s mass media sector with a progressive shift in balance from government control to commercialization and responsiveness to markets. To cope with market demand and the challenge posed by competition from transnational media conglomerates, from 2001 the Chinese media sector undertook an across-the-board functional separation of government and business and a consolidation of resources. This involved the creation of cross-media television and film conglomerate led by each region’s broadcasting authorities. One example is Hunan province’s Golden Eagle Broadcasting System, the first media company to get a stock market listing. The country’s biggest media group, China Radio-Film-Television Group, was set up in Beijing a year after China’s entry to the World Trade Organization. In the same year foreign investment in China media industries made their way into the country through a variety of channels. One investor was Star Television, a member of the UK’s News Corp group [Richard Murdoch], which secured landing rights in Guangdong province for a 24-hour general entertainment channel in Putonghua. [Broadcast from satellite] Will China’s call to its media sector industries to merge into giant corporations really be enough to ward off the impact of foreign media groups? Will the transformation of the media sector in China accelerate China’s progress towards an even more open society? (RTHK website)
Introduction.
"近年,