A pressure group is described as an organized group that does not put up candidates for election, but seeks to influence government policy or legislation to put forward their aims and beliefs for certain policies. Pressure groups are different to any other political party which is why they have certain rights such as they have the right to criticize the government and also they have the right to protest. There are two types of political pressure groups, the first is an insider group which is when a pressure group have strong links with decision makers and are regularly consulted. The Britain in Europe pressure group is a good example for this because it was launches by Tony Blair, Gordan Brown, Kenneth Clarke, Michele Heseltine and Charles Kennedy. The second group is an outsider pressure group which is one that have none of the advantages of insider groups. They cannot expect to be consulted during the policy-making process, nor can they expect to gain access to ministers and civil servants. An example of an outsider pressure group is the Age Concern UK which aim to equalize men’s and women’s state pension at age 65 in 2018.
Other methods used by pressure groups can be direct action. Direct action occurs when a group of people take an action which is intended to reveal an existing problem, highlight an alternative, or demonstrate a possible solution to a social issue. This can include nonviolent and less often violent activities which target persons, groups, or property deemed offensive to the direct action participants. Lobbying is an example of direct action which is used regularly in pressure groups. For example the 'Country Side Alliance' is an outsider cause group which has the Labour Party as an opposition. The Country Side Alliance was published by channel 4 that they were "the main lobbying group on rural issues". Another example is fathers 4 justice which produced