Preview

The Nakamura Case Study

Powerful Essays
Open Document
Open Document
970 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Nakamura Case Study
Situation Analysis:
In 1948, when Mr. Nakamura took over the business family, observed the high demand of lacquer ware in the Japanese market but supply was not in accordance to that. In 1952, he built a substantial business for mass production of 500000 sets of lacquer table ware using numerous men power.The Nakamura “chrysanthemum” brand has become Japan's best known and bestselling brand in terms of its good quality and middle class users. However, Outside of Japan he was restricted as per government policy to not do any business, except for selling occasionally to American tourists through his established Japanese outlets & hence needed to expand his market.
He received lucrative offers from two visitors, each equipped with the very highest and best credentials .Both visitors were from highly recommended companies in the United States: –
1. National China Company –“Rose & Crown” brand.
2. Semmelback, Semmelbach and Whittacker Company.

Problem Statement:
Mr.Nakamura has to make a decision about expanding his market. He has to decide whether he would continue his business only in Japan or go with some deal to trade in United States for expansion as well as more profit.

Statements of Options:
Mr.Nakamura has following options among which he has to decide for expansion of his business:
1. Do a deal with Phil Rose of National China Company-Rose & Crown Brand
2. Do a deal with Walter Semmelbach of Semmelback,Semmelbach and Whittacker,Chicago
3. Do not make any deal with any of the companies.

Criteria for Evaluation:
1. Family Values
2. Brand Expansion
3. Cost
4. Marginal Profit
5. Global Brand Representation
6. Long Term Aspects and Benefits.

Evaluation of Options:
All available options have been evaluated as per different criteria:

• Deal with National China Company-Rose & Crown Brand

1. There is complete loosening of family values.

2. There will not be any brand expansion of Mr.Nakamura’s “chrysanthemum” as whole trading

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Peak Garage Door Inc. has set a goal to increase their sales for 2004. Garage door industry is expecting a growth of 2.4% while the management of Peak is looking to increase company’s sales 26.4%. The company currently has 50 exclusive dealers and 300 non-exclusive dealers. Management has three proposals in front of them. The first suggestion is to increase the number dealers in their existing markets. The second recommendation is to develop an exclusive franchise agreement with existing non-exclusive dealers. The third recommendation is to decrease the number of dealers and focus company’s resources on increasing support for the existing dealers. Of course there is an option for them to leave everything as it is. My suggestion is to go with the second recommendation due to the fact that exclusive dealers produced 70% of company’s sales and non-exclusive dealers contributed only 30%. In order for Peak Garage Doors Inc. I. Problem definition:…

    • 304 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Case Tokyo Jane

    • 594 Words
    • 2 Pages

    Q1: How do Grut & Pfiffer define Tokyo Jane positioning, what does TJ brand stand for?…

    • 594 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Company Q Task 1 Est1

    • 905 Words
    • 4 Pages

    The first change Company Q should make is to re-evaluate the closing of stores in high-crime-rate areas. It is reported that these stores have closed due to lack of profitability. An option for Company Q could be to relocate to a central location between…

    • 905 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Amspar Business Project

    • 4791 Words
    • 20 Pages

    3. To analyse the implications of the options in terms of staff, time, resources and…

    • 4791 Words
    • 20 Pages
    Powerful Essays
  • Satisfactory Essays

    invited to invest with him. It gave it that exclusivity that makes people want to get in on it. Basically he…

    • 349 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Mongolian Grill Analysis

    • 1832 Words
    • 8 Pages

    Our team has been instructed to help advise on a business case involving a restaurant, The Mongolian Grill. It’s owner, John Butkus, is contemplating renovations, in hopes of adding capacity and increasing revenue. There are several scenarios that are available to him. One option is to add an extra food bar. The second option is to move the location of the cooking area. He can also implement both options, if he so chooses. Our team has done the appropriate financial calculations, as well as qualitative considerations.…

    • 1832 Words
    • 8 Pages
    Better Essays
  • Best Essays

    Case 8 - Sick Leave

    • 3739 Words
    • 13 Pages

    Goldfinger, G. and Greenleaf, R. 2000. Doing Business in Japan, New Jersey, Princeton Training Press.…

    • 3739 Words
    • 13 Pages
    Best Essays
  • Good Essays

    Canada Goose

    • 432 Words
    • 2 Pages

    With all this, the recommendation is to use a local distributor who knows the market and customers about their tastes and preferences, aspect in which CG is weak, and replicate the business model of Japan maintaining intellectual property rights of brand and controlling the resale…

    • 432 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Jerry Sanders Case

    • 1070 Words
    • 5 Pages

    * Leveraged background to sign on as international business advisor to the Israeli Prime Minister’s Office, where he negotiated business deals for 6 years, learning best practices-establishing rapport, understanding mindset of negotiating counterparty…

    • 1070 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Yutaka Nakamura is a 44 year old Japanese man who works in the sales department of a large electronics firm. 4 years ago, Yutaka and his family (Son: Kenichi, Daughter: Yukimi and Wife: Chizuru) were sent to work in a key subsidiary in California. After becoming accustomed to living in the United States, Yutaka’s time was up and it was time for him and his family to return to Japan. Although Yutaka and his family enjoyed their life in America, they we’re all excited to go home. Unfortunately, their return to Japan did not go as smooth as they had anticipated. The kids, Chizuru and Yutaka each had their own particular problems in adjusting back to life in Japan.…

    • 838 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Chapter 4 Frank

    • 654 Words
    • 3 Pages

    3. How else can Frank approach his project managers about developing a new business? Frank can introduce an…

    • 654 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Naivete or Boldness?

    • 1797 Words
    • 8 Pages

    Consultant: He offered an advice to CEO and if CEO agreed, he could not only earn reputation but also earn much more income from this deal.…

    • 1797 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Madoff

    • 467 Words
    • 2 Pages

    * He has used his reputation in order to create a speculative investment funds that he was managing discreetly in a company that he created at the same time as his.…

    • 467 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Discover the latest market trends and uncover sources of future market growth for the Chocolate Confectionery industry in United Kingdom with research from Euromonitor's team of in-country analysts.…

    • 502 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The objective of this analysis is to able to identify the best possible option for the company to be able to find resources to finance expansion.…

    • 1160 Words
    • 5 Pages
    Powerful Essays