The Omnivore’s Dilemma
I had certainly never looked at organic food this way. I grew up eating regular food.. I saw no “rich narrative,” no “well-composted soils on small farms,” and no heroes or villains. Nor did I see any reason to be surprised (as Pollan was) by a microwaveable organic TV dinner. That’s not to say that I was born with a detailed understanding of the workings of organic farming. I knew next to nothing about farming, but I never saw any reason to fill in the blanks with these kinds of stories.I suspect that Pollan is right that Whole Foods would like us to think of these stories. Regardless, I’d venture to guess that he and I experience shopping at Whole Foods about as differently as two people might experience the same grocery store, given his fascination with stories and my own devout literalism. It really does open my eyes about organic food and be well educated about what we put in our bodies. I really think it benefits me a whole lot.
Having been through The Omnivore’s Dilemma since my initial reading, I’ve come to believe that Pollan’s passion for stories explains a lot about the book. For one thing, it does much to explain the book’s popular success. Not only does Pollan like stories, but he’s good at telling them. In naming The Omnivore’s Dilemma one of the ten best books of 2006, the New York Times called Pollan “the perfect tour guide,” praising his writing as “incisive and alive.” Even B.R. Myers of The Atlantic, in a review that condemned the work as “a record of the gourmet’s ongoing failure to think in moral terms,” conceded that “Pollan writes of the role of corn in American life in such an improbably thrilling manner that I have to recommend the book.”
At the same time, his fixation with stories helps to explain why the book troubles me in some ways. In The Omnivore’s Dilemma, stories aren’t just a way to communicate facts while keeping the reader engaged. One might even say that the facts are secondary to the