Richard A Weakland
Colorado Christian University
Assignment 2: Where Do You Fall On the Adoption Curve?
The Phantom Menace's Outdated Iphone
My father-in-law was so frustrated by his "new" Iphone 4. I was never (and still am not) much of a fan of Apple products. My reluctance and negativity about Apple products notwithstanding, I silently smiled and gently shook my head at the situation unfolding in front of me. I knew my Droid very well and was a loyal user. Because of my brand bias, lack of knowledge, and attitude about my father in law's current situation, I was not being much of a help. It was not because I did not love this man dearly; simply my judgmental attitude and general lack of faith that he was capable of maneuvering such a complicated device was too much to overcome. Luckily, my wife quickly stepped in and showed him how the phone could do things that he was currently using his clunky laptop to accomplish. Before long, he was using his phone to make calls, send texts, take pictures, write and receive emails, play music, watch movies and more. If we are going to adapt to our technologically savvy world, we need to be able to adapt to people from all sections of the adoption curve, from innovators who rush to buy new things the day they come out to laggards like my father-in-law.
I once worked for Verizon at one of their call centers. One day, I was driving in to work and I knew I was in for a long day. "It" was coming out today. As I got dressed, I clicked on the news and saw reports that there were lines around the block at numerous stores since midnight, full of people waiting for their chance to finally see "it." No, it wasn't the new Star Wars film. That is something I could understand and get behind. I had stood in line for hours to see a few of those films. "It" was the new Iphone 5. I have never wanted to be the first to get any piece of technology. It always seemed like the first ones