The Purpose Of A Marketing Plan For Americana
MARKETING PLANNING
A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan. Marketing plans usually are designed in such a way as to last the intended period of time.
The main reason behind such a plan is to clearly show and implement as to what steps will be taken to reach the planned goal. For example, a company might want to increase the clientele by five hundred in a span of six months. So the plan would outline the targets to achieve the decided goal.
Marketing planning is an essential tool that acts as a major firearm for the company, it assists them in knowing everything about the company. It helps …show more content…
SWOT analysis is commonly used to carry out an organisational auditing and analysis of external factors.
By viewing the 2013 quarterly reports of Americana we can easily differentiate between all the elements which were in running.
Strengths - Americana had over 60 percent of the market share in 2013 which is an estimated worth of $3 billion which is rapidly growing. One of the main plus points would also be the staff who are knowledgeable and experts in their designated area of work which adds a plus point in the overall portfolio of the company
Weaknesses – At times customers are hesitant to buy a high priced product even though the quality is unmatchable with the competitors. Lack of information on the websites from which customer would get to know the company they chose even better
Opportunities – Making a mark in the international market which has already been done by listing themselves in the stock exchanges. Another would be targeting the younger generation who would take interest in Americana …show more content…
It gets very complicated at times and companies then face many barriers during application of the procedures.
Cultural – this impedes market planning when the decision makers inculcate a lack of belief in the planning, or on the need to change. An organization that thrives on a bureaucratic culture, may underestimate the need to plan, or fail to take the initiative to leverage an unexpected favourable condition. Behavioural - a conservative team would prefer caution and adopted time tested marketing methods that may fetch modest returns and steady growth, whereas the team filled with risk takers may experiment with aggressive or innovative marketing strategies to improve market share faster.
Cognitive - Lack of knowledge or skill resulting in incompetence very often ranks as a primary reason for faulty or unsuccessful marketing plans.
Right resources - The biggest barriers to marketing planning are by large a lack of resources such as time, people, and money.
Nowadays marketing planning is widely used and new techniques being presented are very interesting. Every lock made has a key so like every barrier in the way of the plan will also have a solution and a positive outcome. There are several approaches
A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan. Marketing plans usually are designed in such a way as to last the intended period of time.
The main reason behind such a plan is to clearly show and implement as to what steps will be taken to reach the planned goal. For example, a company might want to increase the clientele by five hundred in a span of six months. So the plan would outline the targets to achieve the decided goal.
Marketing planning is an essential tool that acts as a major firearm for the company, it assists them in knowing everything about the company. It helps …show more content…
SWOT analysis is commonly used to carry out an organisational auditing and analysis of external factors.
By viewing the 2013 quarterly reports of Americana we can easily differentiate between all the elements which were in running.
Strengths - Americana had over 60 percent of the market share in 2013 which is an estimated worth of $3 billion which is rapidly growing. One of the main plus points would also be the staff who are knowledgeable and experts in their designated area of work which adds a plus point in the overall portfolio of the company
Weaknesses – At times customers are hesitant to buy a high priced product even though the quality is unmatchable with the competitors. Lack of information on the websites from which customer would get to know the company they chose even better
Opportunities – Making a mark in the international market which has already been done by listing themselves in the stock exchanges. Another would be targeting the younger generation who would take interest in Americana …show more content…
It gets very complicated at times and companies then face many barriers during application of the procedures.
Cultural – this impedes market planning when the decision makers inculcate a lack of belief in the planning, or on the need to change. An organization that thrives on a bureaucratic culture, may underestimate the need to plan, or fail to take the initiative to leverage an unexpected favourable condition. Behavioural - a conservative team would prefer caution and adopted time tested marketing methods that may fetch modest returns and steady growth, whereas the team filled with risk takers may experiment with aggressive or innovative marketing strategies to improve market share faster.
Cognitive - Lack of knowledge or skill resulting in incompetence very often ranks as a primary reason for faulty or unsuccessful marketing plans.
Right resources - The biggest barriers to marketing planning are by large a lack of resources such as time, people, and money.
Nowadays marketing planning is widely used and new techniques being presented are very interesting. Every lock made has a key so like every barrier in the way of the plan will also have a solution and a positive outcome. There are several approaches