P4 Market Research
P4: Use marketing research for marketing planning
Marketing planning is concerned with establishing objectives and goals, allocating resources to meet these setting out a clear plan of action. It also involves setting out ways of evaluating performance against marketing targets.
Introduction: The organisation I have chosen is the Haring Sixth Form Centre and I will be investigating one main issue within the centre.
The one main issue that I’m going to investigating will be the availability of the books in the centres library. In order to investigate this issue, I will be doing a questionnaire to investigate certain problems that students face regarding the books in the library.
Target audience
The target audience I have chosen for my investigation will be the students from the business Department. This is mainly because I have come across students who do not have the access to the business texts books, even though there are some students who somehow find the business texts book when they visit the centres library.
About organisation: Haringey Sixth form Centre
Haringey Sixth Form Centre is a campus providing the environment and state of the art facilities young people deserve. The building has Wi-Fi technology for laptops and extensive network connections in every classroom and throughout the learning centre.
The centre is zoned to provide specialist facilities for each area of the curriculum.Each zone has a dedicated yet flexible Study Centre. It is the only centre in Haringey dedicated to offering full time courses for 16-19 year olds. Students are treated like young adults but also offered all the support they need to succeed. The Sixth Form is divided in to six faculties offering a range of academic and vocational Courses. Students can choose a combination of subjects from any of the faculties to ensure your programme is suited to them. All faculties are staff by highly qualified teachers and support staff who will encourage you to become
Marketing planning is concerned with establishing objectives and goals, allocating resources to meet these setting out a clear plan of action. It also involves setting out ways of evaluating performance against marketing targets.
Introduction: The organisation I have chosen is the Haring Sixth Form Centre and I will be investigating one main issue within the centre.
The one main issue that I’m going to investigating will be the availability of the books in the centres library. In order to investigate this issue, I will be doing a questionnaire to investigate certain problems that students face regarding the books in the library.
Target audience
The target audience I have chosen for my investigation will be the students from the business Department. This is mainly because I have come across students who do not have the access to the business texts books, even though there are some students who somehow find the business texts book when they visit the centres library.
About organisation: Haringey Sixth form Centre
Haringey Sixth Form Centre is a campus providing the environment and state of the art facilities young people deserve. The building has Wi-Fi technology for laptops and extensive network connections in every classroom and throughout the learning centre.
The centre is zoned to provide specialist facilities for each area of the curriculum.Each zone has a dedicated yet flexible Study Centre. It is the only centre in Haringey dedicated to offering full time courses for 16-19 year olds. Students are treated like young adults but also offered all the support they need to succeed. The Sixth Form is divided in to six faculties offering a range of academic and vocational Courses. Students can choose a combination of subjects from any of the faculties to ensure your programme is suited to them. All faculties are staff by highly qualified teachers and support staff who will encourage you to become