Preview

The Purpose of British Airways

Satisfactory Essays
Open Document
Open Document
792 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Purpose of British Airways
www.flyertalk.com www.britishairways.com
L01: Understanding the organisational purposes of business
Task 1
1.1a:
The British Airways background:

British Airways came into existence since civil aviation began shortly after World War I. A lot has changed in the 90 years from the world's first schedule air service on 25 August 1919 to the present day civil air travel. Every 10 years since civil aviation began. The world has seen changes in the types of planes that have been in service to the speed of sound air travel as well as developments and changes to the business in all aspects of all areas. It is this that has paved the way that British Airways do business and will carry on perfecting and tweaking its service so passengers across the globe can see that British Airways is the world’s favourite airline. www.britishairways.com British Airways Mission statement:

"At British Airways, we want our customers to be at the heart of everything we do."

"Over the next five years, we will be investing heavily in our products and services, in order to maintain our position at the forefront of the airline industry. We believe that achieving this goal requires ingenuity, a constant dialogue with you, our customers and a dedication to improving our delivery of existing and new products and services." www.britishairwaysfuturelab.com British Airways Vision Statement:

"Our corporate responsibility vision is to become the world’s most responsible airline, and we have developed guiding principles that describe what we are doing to achieve this goal." www.britishairways.com British Airways Short term objectives:

* Be punctual with service and achieve 20 percentage points in the year * Depart the aircrafts with in 15minutes of its scheduled time * Reduced lost or misdirected bags during the year * Transferring 21 of British Airways services to Heathrow Terminal 3 during February and March for premium check-in is consolidates with our oneworld

You May Also Find These Documents Helpful

  • Powerful Essays

    Southeastern Jet Airways (SEJA) philosophy and vision is very simple: to be a client-focused company. Armed with this philosophy, the team developed a strategy to guide and take SEJA beyond the next level and well into the future. SEJA’s vision which is to ensure that the organization remains an affordable transportation company, continues to build, remains strong to maintain customer loyalty by providing excellent customer service, and enhances shareholders’ value is a reflection of its mission. Such mission is to provide the highest quality transportation service while committed to excellence, safety, reliability, and efficiency, Intrinsic factors as those described above very seldom change the direction of an organization. However, on the other side of this equation is the basic framework where lies the strategy – the link between the firm (internal) and the industry (external) environment. Key factors that require a change in strategy could be found either in the firm (resources and capabilities, structure and systems changes or fluctuations) or the industry environment (competitors, customers, or suppliers) (Grant, 2013, Chapter 1).…

    • 1650 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Socioeconomic Status in Brazil

    • 42054 Words
    • 169 Pages

    British Airways (‘BA’ or ‘the Group’) is the UK’s largest international scheduled airline and one of the world’s leading global premium airlines. The Group’s principal place of business is London with significant presence at Heathrow, Gatwick and London City airports. BA also operates a worldwide air cargo business, largely in conjunction with its…

    • 42054 Words
    • 169 Pages
    Powerful Essays
  • Best Essays

    For the purposes of this report I have chosen Flybe as my main focus of discussion in the UK and European airline industry. Flybe is Europe’s largest regional airline with 162 routes, operating from a total of 53 departure points. In this report I will analyse why it has made sense for Flybe to build on their strengths of being a regional operator and how they have managed to find a niche in the crowded airline marketplace. I will also discuss their strategy for future growth and how they have chosen their battleground carefully. I will discuss in detail how Flybe is attempting to fulfil its mission statements of “Low Cost, But not at any cost” and “To give you safe, efficient and friendly service”(Flybe, 2008).…

    • 3399 Words
    • 11 Pages
    Best Essays
  • Satisfactory Essays

    British Airways would value the customer’s opinion and use this information to provide a better customer service. Customers who pick up on the fact that British Airways has picked up on what they were saying means that they will become a loyal customer because they will trust in British Airway, increasing British Airways reliability.…

    • 342 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The company first founded in 1923 as a national airline and named as Imperial Air Transport which aimed to connect the countries of British Empire and by 1936 it achieved its primary goal. However, in 1935 three small airlines merged to form British Airways and this constituted a threat to Imperial. Then, British Parliament offered that two merge and in 1939, British Overseas Airways Corporation (BOAC) was formed. In 1972, it was merged with its sister carrier, British European Airways and in 1974 two were renamed as British Airway Group (BA). In the 1980s the company was privatized and went through a renewal process including change in top managers, workforce level, new colors and logo and new…

    • 1324 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    The U.S. Airline Industry

    • 1205 Words
    • 4 Pages

    An airlines’ workforce and its interaction with customers – A Pleasant workforce can encourage repeat business. An unhappy workforce can drive customers away to rivals.…

    • 1205 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The position statement, “Delta Air Lines is the airlines that provide on-time service, superior loyalty programs, safe, and direct transport to key travel destinations” is supported by the distribution and promotional activities…

    • 2935 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    British Airways faced the worst crisis in its history in the late 1970’s early 1980’s.…

    • 944 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    2. The Stakeholders. Identify the stakeholders that BRITISH AIRWAYS has to consider and, for the most important THREE, consider their importance and how BRITISH AIRWAYS should keep them ‘on board’. Indicate how meeting the needs of these stakeholders complies with the company’s general moral and ethical responsibilities…

    • 2488 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Eu Competition Law

    • 509 Words
    • 3 Pages

    -50.00%MACROBUTTON HTMLDirect [pic] British Airways abuse of the market did not distort competition between British Airways and other airlines50.00%[pic]MACROBUTTON HTMLDirect [pic] that British Airways is a purchaser of a dominant position on the uk market for air travel agencies…

    • 509 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    This portion of the paper outlines the formation of a vision statement and the mission and values JetBlue embraces. A firm can initiate strategic management once it forms a mission statement. That statement allows the firm to aspire to its potential while bearing in mind what it wants to avoid as is successfully grows (Barney and Hesterly, 2010). JetBlue’s mission primarily has been to be a premier low-cost carrier, and the firm has been lax in updating its original, short statements.…

    • 1121 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    British Airways

    • 1614 Words
    • 7 Pages

    At the moment British airways primary operates in Europe and North America with their main office in Harmondsworth in Middlesex with about 42,377 employers in 2008. Also operate mainly for international and domestic air services for their customers with 747 -400, 777-200,777-300ER, 767-300,757-200,737-300 Boeing and airbus A319/a320 /A321, airbus A318 is being operated from London city to New York with refuelling facility. Furthermore the company ordered new 24 Boeing, 787 aircraft which would joint it long haul fleet from 2012 Check appendix 1 for more information about the company profile. (DATAMONITOR 2008 and 2010) check apendix 1 for more information.…

    • 1614 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Ttot

    • 425 Words
    • 2 Pages

    Nov 15, 2010 - The Application of Porter‟s Five Forces to Etihad Airways is given below – 1. Threats Of Substitute Products – Due to the global recession, ...…

    • 425 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Arce Dairy Ice Cream

    • 1014 Words
    • 5 Pages

    They believe in giving its customers what they want; that is, the best possible service at the best possible price. The airline is committed to this low-price, high-value service, and follows a cost-conscious, consumer-oriented philosophy to maintain this service.…

    • 1014 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Mas and Airasia

    • 313 Words
    • 2 Pages

    TO CONTINUE TO BE THE LOWEST COST SHORTHAUL AIRLINE IN EVERY MARKET WE SERVE IN ASIA, DELIVERING STRONG ORGANIC GROWTH THROUGH OFFERING THE LOWESTAIRFARES AT A PROFIT.…

    • 313 Words
    • 2 Pages
    Satisfactory Essays