The Reason of Apple’s Popularity
The Reason of Apple’s Popularity
Abstract
Two rebellious guys named Steve Jobs and Steve Wozniak gave birth to one of the most popular companies in the world: Apple Computer, Inc., which thinks differently and changes the world. How many people today own Apple computers? How many people today have an Apple music player? How many people today enjoy their iPhone or iPad? And With the global launch of iPad2, from Beijing to New York, from London to Berlin, thousands Apple Fans queued overnight to get this cool gadget, and the first eager customers had even unfurled their sleeping bags outside the shop shortly before midnight, were they crazy? And the new hottest gadget sold over a million units in its first weekend. Yeah, it’s so crazy, but why do so many people on earth like it, choose it, and buy it? Does Apple worth it? In this paper I will explore the reason of Apple’s popularity. Apple creates a famous logo and makes a great branding success; Apple has the best fundamental growth story in the world; Apple owns its core products; Apple innovates a new business model: iTunes+iPod; Apple is about imagination, design and innovation, and even develops its own culture. The iPod, iMac, iPhone, iPad, cool gadgets, are simple and fashion, even “sexy”. It’s mainly about great design that Apple is able to inspire such devotion to its products. And to the most consumers, it’s not only a trend brand, but something about imagination, liberty, and something about lifestyle. So why don’t people like it, choose it, and buy it? Key words: Apple, popularity, innovation
As you know, the famous logo of Apple was designed with a bite so that it would be recognized as an apple rather than a cherry. In my opinion, everyone and everything in the world is an apple bitten by God, not perfect. Maybe someone or something is bitten harder, because his or her fragrance is God’s favorite. And the Apple, just like its logo, God loves it and people choose it. Recently Apple
Abstract
Two rebellious guys named Steve Jobs and Steve Wozniak gave birth to one of the most popular companies in the world: Apple Computer, Inc., which thinks differently and changes the world. How many people today own Apple computers? How many people today have an Apple music player? How many people today enjoy their iPhone or iPad? And With the global launch of iPad2, from Beijing to New York, from London to Berlin, thousands Apple Fans queued overnight to get this cool gadget, and the first eager customers had even unfurled their sleeping bags outside the shop shortly before midnight, were they crazy? And the new hottest gadget sold over a million units in its first weekend. Yeah, it’s so crazy, but why do so many people on earth like it, choose it, and buy it? Does Apple worth it? In this paper I will explore the reason of Apple’s popularity. Apple creates a famous logo and makes a great branding success; Apple has the best fundamental growth story in the world; Apple owns its core products; Apple innovates a new business model: iTunes+iPod; Apple is about imagination, design and innovation, and even develops its own culture. The iPod, iMac, iPhone, iPad, cool gadgets, are simple and fashion, even “sexy”. It’s mainly about great design that Apple is able to inspire such devotion to its products. And to the most consumers, it’s not only a trend brand, but something about imagination, liberty, and something about lifestyle. So why don’t people like it, choose it, and buy it? Key words: Apple, popularity, innovation
As you know, the famous logo of Apple was designed with a bite so that it would be recognized as an apple rather than a cherry. In my opinion, everyone and everything in the world is an apple bitten by God, not perfect. Maybe someone or something is bitten harder, because his or her fragrance is God’s favorite. And the Apple, just like its logo, God loves it and people choose it. Recently Apple
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