The Representation of Race in Mass-Media

Race as a discourse, has emerged from society romanticizing the idea of biological and psychological differences existing between various ethnic groups. To comprehend and analyze the phenomenon of this racial dilemma, one must have a complete understanding of how culture and identity work hand-in-hand within our society. By controlling most of the social institutions, such as mass communication, politics and corporations; the dominant culture methodically overpowers and exploits the ethnic minority groups, in order to establish its own cultural identity. One such institution is mass media- an industry that not only historically oppresses ethnic minority groups such as African-Americans, but also diminishes their societal status to that of a second-class citizen through the use of stereotypical representations. Because, it is controlled predominantly by the white liberal elites- an autocratic, financially driven organization, whose main objective is to protect the integrity of white culture; mass media industry is therefore, forced to reject all moral conventions, in order to present ethnic minorities as antagonists. The ideas of Henry Louis Gates Jr. and Stuart Hall accurately represent the century-old exploitative and oppressive nature of mass media- an industry that has perpetually employed racialized discourse and racist expressions against ethnic minorities such as African-Americans, in order to portray them as subordinate. Stuart Hall, a cultural theorist and sociologist from the United Kingdom, suggests that humanity should simply not just study the theme of culture, but also view it as a primary source of social interactions (Proctor 16). Because culture is a site of an ongoing struggle of power between different ethnic groups, what Hall is suggesting is that, one should only study it with the mindset of exposing each and every one its negative consequences on humanity. According to Hall, in American culture, the mass media industry is one of the main

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