The Rise and Fall of Kodak Company
THE PROJECT PAPER 1
The Rise and Fall of Kodak Company Promise Anukem
Eastern Nazarene College
BS433- Business Policy and Strategy
BS 163
December 6, 2011
THE PROJECT PAPER 2 The Kodak Company was founded by George Eastman, an America who was so attracted to still photography and cameras. He saw the Still camera as a fabulous invention, though with reservation that it does need to be modify. According to Eastman, the cameras at his time was bulky, heavy, and not user friendly to the average person; in 1879 he left the United States for London to establish a company that would inculcate these ideals and turn around the photography industry. Considering the fact that London at that time was the center of attraction for photographic business; it was a perfect place to start a new business. Eastman never let go of his vision, he received his first patent for the plate-coating machine in 1879. The plate coating machine was faster, more proficient method to get pictures on film in the camera, it began a stepping stone in creating cameras for everyday people. In 1880, subsequent inventions and patents by Eastman fascinated Henry A. Strong a fellow photographer, he invested into Eastman’s company to form a partnership. The new company was named the Eastman Dry Plate Company. Due to high demand and responsibility of the company, Eastman decided to resign from his part time job Rochester savings bank; in other to fully concentrate into modifying cameras, film, and photo developing. His concentration paid off, he was able to receive more patent for newer, and more developed inventions. In 1883, he startled industry executives by developing the first film in rolls. Eastman made a statement with his
The Rise and Fall of Kodak Company Promise Anukem
Eastern Nazarene College
BS433- Business Policy and Strategy
BS 163
December 6, 2011
THE PROJECT PAPER 2 The Kodak Company was founded by George Eastman, an America who was so attracted to still photography and cameras. He saw the Still camera as a fabulous invention, though with reservation that it does need to be modify. According to Eastman, the cameras at his time was bulky, heavy, and not user friendly to the average person; in 1879 he left the United States for London to establish a company that would inculcate these ideals and turn around the photography industry. Considering the fact that London at that time was the center of attraction for photographic business; it was a perfect place to start a new business. Eastman never let go of his vision, he received his first patent for the plate-coating machine in 1879. The plate coating machine was faster, more proficient method to get pictures on film in the camera, it began a stepping stone in creating cameras for everyday people. In 1880, subsequent inventions and patents by Eastman fascinated Henry A. Strong a fellow photographer, he invested into Eastman’s company to form a partnership. The new company was named the Eastman Dry Plate Company. Due to high demand and responsibility of the company, Eastman decided to resign from his part time job Rochester savings bank; in other to fully concentrate into modifying cameras, film, and photo developing. His concentration paid off, he was able to receive more patent for newer, and more developed inventions. In 1883, he startled industry executives by developing the first film in rolls. Eastman made a statement with his